{
  "docId": "019dd923-605c-759f-b6b2-25ee468a890c",
  "docSlug": "bi-a2edfccac68c206e",
  "documentTitle": "The pitch deck that marketing startup Recast used to raise $3 million",
  "authorId": "Pitchdecks",
  "authorName": "Recast",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
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  "slideType": "why_now",
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  "notes": "The slide uses a contrast between a bold statement and a list of logos to frame the market landscape.",
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  "slideHref": "/slides/019dd923-605c-759f-b6b2-25ee468a890c/4",
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  "deckAnchorHref": "/decks/019dd923-605c-759f-b6b2-25ee468a890c#slide-4",
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      "kind": "image",
      "text": "Nielsen, Neustar, Analytic Partners, Kantar, McKinsey & Company",
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      "kind": "title",
      "text": "There are many legacy marketing-advisory brands with huge businesses built for a pre-digital world",
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      "evidence": "Implied contrast between legacy firms and the modern digital world.",
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      "arcName": "The Sequoia Pitch",
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      "evidence": "The problem is presented on slides 3 and 4, highlighting the pain points and why now is the time for Recast.",
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      "name": "Cost Of Inaction",
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      "description": "Quantify what happens if the audience does nothing"
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      "name": "Golden Circle",
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      "matchId": "65c4beb7-80fb-4b17-ad14-27a3948b1711",
      "evidence": "The mission and solution sections present the golden circle of why Recast is building the central command-center.",
      "position": 1,
      "objective": "Why is Recast the right solution?",
      "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
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      "description": "Invert the typical pitch by starting with why you exist, rather than what you do"
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