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  "documentTitle": "Startup pitch deck: Luxury marketplace Postmoda raises new funding",
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  "authorName": "Postmoda",
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  "sourceTypeLabel": "Strategy consulting",
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  "notes": "The slide uses a linear timeline-style diagram to represent a process.",
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  "slideHref": "/slides/019dd923-605c-759f-b6b2-155987d82b3d/5",
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      "kind": "diagram",
      "text": "1. Customer initiates return (existing software unchanged)\n2. Item routed to Postmoda Hub\n3. AI-driven screening and pricing -> resale or recycling\n4. Proceeds + analytics flow back to retailer\n5. Seamless integration: no change to customer or store experience",
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      "text": "HOW IT WORKS",
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      "evidence": "HOW IT WORKS with timeline diagram",
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      "evidence": "Linear sequence of steps 1-5",
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  "loops": [
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      "name": "Golden Circle",
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      "evidence": "The solution and impact are explained using the golden circle framework",
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      "description": "Invert the typical pitch by starting with why you exist, rather than what you do"
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