{
  "docId": "019dd923-605c-759f-b6b2-0bb2b8b12212",
  "docSlug": "bi-1a87aec523474a78",
  "documentTitle": "The pitch deck NovoPayment used to raise a $19 million Series A",
  "authorId": "Pitchdecks",
  "authorName": "NovoPayment",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.78,
  "pageNumber": 6,
  "pageCount": 9,
  "prevPage": 5,
  "nextPage": 7,
  "slideType": "go_to_market",
  "function": "plan_implementation",
  "density": "balanced",
  "nDataPoints": 2,
  "notes": "The slide highlights a dual-track approach: direct sales to four key segments and leveraging partnerships with major financial entities.",
  "elementsJson": [
    "headline_text",
    "process_diagram",
    "logo_grid",
    "callout_box"
  ],
  "metadataConfidence": 0.95,
  "imagePath": null,
  "slideHref": "/slides/019dd923-605c-759f-b6b2-0bb2b8b12212/6",
  "deckHref": "/decks/019dd923-605c-759f-b6b2-0bb2b8b12212",
  "deckJsonHref": "/decks/019dd923-605c-759f-b6b2-0bb2b8b12212.json",
  "deckAnchorHref": "/decks/019dd923-605c-759f-b6b2-0bb2b8b12212#slide-6",
  "components": [
    {
      "bbox": {
        "h": 0.05,
        "w": 0.66,
        "x": 0.17,
        "y": 0.91
      },
      "kind": "callout",
      "text": "Green fields for lead generation and cross sell/upsell opportunities",
      "attrs": null,
      "subkind": "primary",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "fa779641-1bf5-44e9-bb10-b5cf876985d2",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.08,
        "w": 0.62,
        "x": 0.19,
        "y": 0.325
      },
      "kind": "diagram",
      "text": "Existing Customers in Current Markets",
      "attrs": null,
      "subkind": "process",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "0a19bd66-5e00-4325-9b1c-e1df900a99f0",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.25,
        "w": 0.25,
        "x": 0.55,
        "y": 0.52
      },
      "kind": "image",
      "text": "Visa, Mastercard, EY logos",
      "attrs": null,
      "subkind": "logo-grid",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "9928ba3e-de29-4049-a13b-5eb477af62a6",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.4,
        "w": 0.25,
        "x": 0.24,
        "y": 0.435
      },
      "kind": "list",
      "text": "Banks & FI's, Fintechs, Digital Merchants, Acquirers",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "f4834b79-7fa4-4fee-a90d-d7fbf8128267",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.55,
        "x": 0.02,
        "y": 0.05
      },
      "kind": "title",
      "text": "Growth Strategy - Direct Sales and Partnerships",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "a4c53b78-61bc-4bb4-a3f5-e9a3b3859d13",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [],
  "arcBeats": [],
  "loops": [
    {
      "to": 7,
      "from": 6,
      "name": "Quick Win Big Bet",
      "slug": "47-quick-win-big-bet",
      "bestFor": "Transformation planning, 100-day plans, resource allocation",
      "matchId": "95768211-16c7-4d1f-af3a-0384ca9542f6",
      "evidence": "Slides 6-7 outline growth strategy and business model",
      "position": 1,
      "objective": "Growth strategy and business model",
      "structure": "The Full List -> Quick Wins (Low effort, High impact) -> Big Bets (High effort, High impact) -> Sequenced Roadmap",
      "confidence": 0.7,
      "description": "Separate initiatives into immediate wins and longer-term strategic bets"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}