{ "docId": "019dd923-605c-759f-b6b1-e54c45496f6d", "docSlug": "bi-ca21f9af9a5fdd85", "documentTitle": "Pitch deck: Josh Flagg, others raised $1.7M for real estate media startup", "authorId": "Pitchdecks", "authorName": "EST", "documentKindSlug": "pitchdeck", "documentKindLabel": "Pitch deck", "sourceTypeSlug": "strategy_consulting", "sourceTypeLabel": "Strategy consulting", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.816, "pageNumber": 1, "pageCount": 16, "prevPage": null, "nextPage": 2, "slideType": "why_now", "function": "argue_timing", "density": "overcrowded", "nDataPoints": 6, "notes": "The slide uses a split-screen layout to contrast the rise in real estate media consumption with the shift in buyer behavior toward online platforms.", "elementsJson": [ "headline_text", "paragraph", "screenshot", "icon_grid", "flowchart" ], "metadataConfidence": 0.95, "imagePath": "https://imgproxy.kitesheet.com/76RfE8Oj1ZdbTwLiVic7aknzFSn19sX-spbqg99EnMI/rs:fit:1200:1200:0/q:82/f:webp/czM6Ly9raXRlc2hlZXQvY29ycHVzL3NsaWRlcy9iaS1jYTIxZjlhZjlhNWZkZDg1L3AwMDEuanBn", "slideHref": "/slides/019dd923-605c-759f-b6b1-e54c45496f6d/1", "deckHref": "/decks/019dd923-605c-759f-b6b1-e54c45496f6d", "deckJsonHref": "/decks/019dd923-605c-759f-b6b1-e54c45496f6d.json", "deckAnchorHref": "/decks/019dd923-605c-759f-b6b1-e54c45496f6d#slide-1", "components": [ { "bbox": { "h": 0.08, "w": 0.28, "x": 0.18, "y": 0.61 }, "kind": "callout", "text": "Chip & Joanna Gaines' New Business Venture Brings Empire To 'More Than A Billion", "attrs": null, "subkind": "primary", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "684db74b-54dc-4aaa-91b8-95d0e826613e", "frameworkName": null, "frameworkSlug": null }, { "bbox": null, "kind": "callout", "text": "To capitalize on that shift, agents need compelling content, brands and distribution", "attrs": null, "subkind": null, "toolName": "Visual emphasis", "toolSlug": "visual-emphasis", "confidence": null, "componentId": "019dd952-c5b5-7619-be88-5759ddd7d1e1", "frameworkName": null, "frameworkSlug": null }, { "bbox": { "h": 0.65, "w": 0.36, "x": 0.58, "y": 0.22 }, "kind": "diagram", "text": "Flow from Zillow/Realtor search to social media impressions", "attrs": null, "subkind": "process", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "25155be0-ba75-4274-808b-cc0ad62055d8", "frameworkName": null, "frameworkSlug": null }, { "bbox": { "h": 0.08, "w": 0.28, "x": 0.18, "y": 0.27 }, "kind": "image", "text": "WSJ Video: YouTube Home Tours Are Blowing Up", "attrs": null, "subkind": "screenshot", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "aad22f8f-2406-495d-8224-8500d2943bef", "frameworkName": null, "frameworkSlug": null }, { "bbox": { "h": 0.18, "w": 0.16, "x": 0.82, "y": 0.42 }, "kind": "image", "text": "Real estate video content examples", "attrs": null, "subkind": "screenshot", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "b6619963-eacc-41a9-9b15-b617a9310c6f", "frameworkName": null, "frameworkSlug": null }, { "bbox": { "h": 0.06, "w": 0.42, "x": 0.04, "y": 0.44 }, "kind": "list", "text": "Nine of HGTV's most popular 10 shows deal with real estate. Shows such as \"House Hunters,\" \"My First Place,\" \"Hidden", "attrs": null, "subkind": "bullet", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "f278dbda-bcca-4a98-a659-410a1e806b63", "frameworkName": null, "frameworkSlug": null }, { "bbox": { "h": 0.08, "w": 0.36, "x": 0.04, "y": 0.76 }, "kind": "metric", "text": "Number of Realtors hits new record high in 2021", "attrs": null, "subkind": "big-number", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "860c1968-bd73-45b1-b2d8-432df1d28900", "frameworkName": null, "frameworkSlug": null }, { "bbox": { "h": 0.06, "w": 0.42, "x": 0.04, "y": 0.15 }, "kind": "paragraph", "text": "COVID USHERED IN UNPRECEDENTED DEMAND FOR REAL-ESTATE CONTENT & JOBS", "attrs": null, "subkind": "paragraph", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "4336a74f-ca4f-45f8-9e92-fccf0e98ac77", "frameworkName": null, "frameworkSlug": null }, { "bbox": { "h": 0.06, "w": 0.4, "x": 0.56, "y": 0.15 }, "kind": "paragraph", "text": "AND MADE IT CLEAR THAT RESIDENTIAL REAL ESTATE LIVES, AND IS WON, ONLINE", "attrs": null, "subkind": "paragraph", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "54717dba-44bf-49f9-93f9-cfa54aaf61b9", "frameworkName": null, "frameworkSlug": null }, { "bbox": { "h": 0.06, "w": 0.16, "x": 0.82, "y": 0.61 }, "kind": "paragraph", "text": "To capitalize on that shift, agents need compelling content, brands and distribution", "attrs": null, "subkind": "paragraph", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "956f26eb-30c9-4bee-980f-8fd5695bcb9f", "frameworkName": null, "frameworkSlug": null }, { "bbox": { "h": 0.04, "w": 0.22, "x": 0.39, "y": 0.03 }, "kind": "title", "text": "THE NEW LANDSCAPE", "attrs": null, "subkind": "headline", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "0e8fd124-5a24-4015-ba81-56c1adc70ad2", "frameworkName": null, "frameworkSlug": null } ], "metrics": [], "tools": [], "frameworks": [ { "name": "before-after-framing", "slug": null, "matchId": "7f470bf2-eedc-4387-8553-470a082b9f41", "evidence": "Contrasts pre-shift media consumption with post-shift online buyer behavior", "confidence": 0.8 } ], "arcBeats": [ { "to": 1, "from": 1, "beatId": "983582c2-d39d-46eb-a788-fe3fc6032f52", "arcName": "The Sequoia Pitch", "arcSlug": "sequoia-pitch", "beatName": "Why Now", "beatSlug": "sequoia-pitch-why-now", "evidence": "The first slide sets the context for the new landscape", "position": 0, "confidence": 0.8, "parentBeatName": "Evidence", "parentBeatSlug": "evidence" } ], "loops": [ { "to": 1, "from": 1, "name": "Why Now", "slug": "15-why-now", "bestFor": "Sales pitches, fundraising, requesting immediate budget approval", "matchId": "63a1a4c1-acbd-4f7b-9c9d-1783b0bea998", "evidence": "The first slide sets up the why now question", "position": 0, "objective": "Establish the need for Estate Media now", "structure": "The Context (Trends) -> The Trigger Event -> The Window of Opportunity", "confidence": 0.8, "description": "Create temporal urgency by proving that the window of opportunity is opening or closing" } ], "imagePathAlt": "https://imgproxy.kitesheet.com/dEQMVWfZH23PUfXQX6FIl88IRf5XA-jDjvNYu5Lm4VY/rs:fit:1200:1200:0/q:82/f:webp/czM6Ly9raXRlc2hlZXQvY29ycHVzL3NsaWRlcy9iaS1jYTIxZjlhZjlhNWZkZDg1L3AwMDEucG5n", "thumbSrc": "https://imgproxy.kitesheet.com/JaAgZONd6lpHdhviN5aAgqqiGaEX7t7iFL-C-ExJtBc/rs:fit:480:480:0/q:78/f:webp/czM6Ly9raXRlc2hlZXQvY29ycHVzL3NsaWRlcy9iaS1jYTIxZjlhZjlhNWZkZDg1L3AwMDEuanBn", "thumbSrcAlt": "https://imgproxy.kitesheet.com/IIBv-7aB_spj2l0rlsfd91lowFG4ecvCiugY2W1vSvU/rs:fit:480:480:0/q:78/f:webp/czM6Ly9raXRlc2hlZXQvY29ycHVzL3NsaWRlcy9iaS1jYTIxZjlhZjlhNWZkZDg1L3AwMDEucG5n" }