{
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  "docSlug": "bi-558cafd631a97f91",
  "documentTitle": "Pitch deck: How Warner Bros. Discovery is selling to TV advertisers",
  "authorId": "Pitchdecks",
  "authorName": "Warner Bros. Discovery",
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  "slideType": "audience_segmentation",
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  "density": "dense",
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  "notes": "The slide uses imagery of two female chefs to reinforce the 'diverse' aspect of the audience.",
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      "kind": "list",
      "text": "61% of Adults 18+\n67% of Households with 100K+ Income\n67% of US Home Owners\n62% of African American Households\n64% of Educated Adults",
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      "text": "Audience Reach: 67%",
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      "kind": "source-note",
      "text": "Source: Nielsen Media Impact. Dec'21 (12/01/21 - 12/31/21). L7. Total Day. Viewing qualifiers - TV: 1 min; Digital: 0 seconds. Base: Total Universe. Targets based on A18+. Reach % and Reach (000). Linear based on Discovery 18. Digital based on Discovery, Inc. Brand. Data pulled 3/17/21.",
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      "text": "REACHING AN AFFLUENT & DIVERSE AUDIENCE",
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      "evidence": "The deck emphasizes the benefits of Warner Bros. Discovery's solution, such as increased reach and engagement",
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      "name": "Cost Of Inaction",
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      "evidence": "The deck implies the cost of inaction, highlighting the benefits of partnering with Warner Bros. Discovery",
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      "objective": "What is the cost of not partnering with Warner Bros. Discovery?",
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