{
  "docId": "019dd923-605c-759f-b6b1-deec033d6095",
  "docSlug": "bi-558cafd631a97f91",
  "documentTitle": "Pitch deck: How Warner Bros. Discovery is selling to TV advertisers",
  "authorId": "Pitchdecks",
  "authorName": "Warner Bros. Discovery",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.776,
  "pageNumber": 29,
  "pageCount": 38,
  "prevPage": 28,
  "nextPage": 30,
  "slideType": "traction",
  "function": "show_traction",
  "density": "dense",
  "nDataPoints": 3,
  "notes": "Features Snoop Dogg and Martha Stewart as hosts.",
  "elementsJson": [
    "headline_text",
    "action_title",
    "photo",
    "footnote"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-605c-759f-b6b1-deec033d6095/29",
  "deckHref": "/decks/019dd923-605c-759f-b6b1-deec033d6095",
  "deckJsonHref": "/decks/019dd923-605c-759f-b6b1-deec033d6095.json",
  "deckAnchorHref": "/decks/019dd923-605c-759f-b6b1-deec033d6095#slide-29",
  "components": [
    {
      "bbox": {
        "h": 1,
        "w": 0.57,
        "x": 0.43,
        "y": 0
      },
      "kind": "image",
      "text": "Snoop Dogg and Martha Stewart holding puppies",
      "attrs": null,
      "subkind": "photo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "ba0b3f3e-3f25-47fd-ab3c-9a8a122d6638",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.3,
        "w": 0.35,
        "x": 0.04,
        "y": 0.43
      },
      "kind": "list",
      "text": "#1 Non-Sports Telecast SUPER BOWL SUNDAY\n#1 Cable Telecast FOR WOMEN\n#1 Most Social PROGRAM",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "ee7adc98-d5e2-44b6-9a7c-8a52d2ca63d2",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "Program Ranking: #1",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd952-b66a-728d-8c02-9c8dba21898a",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.4,
        "x": 0.04,
        "y": 0.92
      },
      "kind": "source-note",
      "text": "Source: Nielsen ACM MIT / AMRLD. Viewing = C3; Reach Viewing = Live+3, 6min qualifier. Period: Sunday, 02/13/22. Rankings based on average audience. Social Source: Talkwalker Social Content Ratings. 2/13/22. Program rankings, excluding sports.",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "c6fc2733-7388-4cee-9803-d418d8075c18",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.35,
        "x": 0.04,
        "y": 0.24
      },
      "kind": "title",
      "text": "a howling success",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "f72fb223-5294-4809-99d3-6f0aa318e5fa",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "List presentation",
      "slug": "list-presentation",
      "agent": null,
      "layer": "slide",
      "matchId": "071349c4-398e-4d74-83a5-a131fcf14662",
      "evidence": "list/bullet: #1 Non-Sports Telecast SUPER BOWL SUNDAY",
      "confidence": 0.7
    }
  ],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 38,
      "from": 21,
      "beatId": "3b56be27-732f-4117-858a-078aaa0752a1",
      "arcName": "Problem-Agitate-Solution",
      "arcSlug": "problem-agitate-solution",
      "beatName": "Action",
      "beatSlug": "aida-action",
      "evidence": "The deck concludes with a call to action, highlighting the benefits of partnering with Warner Bros. Discovery",
      "position": 3,
      "confidence": 0.9,
      "parentBeatName": "Resolution",
      "parentBeatSlug": "resolution"
    }
  ],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}