{
  "docId": "019dd923-605c-759f-b6b1-deec033d6095",
  "docSlug": "bi-558cafd631a97f91",
  "documentTitle": "Pitch deck: How Warner Bros. Discovery is selling to TV advertisers",
  "authorId": "Pitchdecks",
  "authorName": "Warner Bros. Discovery",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.776,
  "pageNumber": 26,
  "pageCount": 38,
  "prevPage": 25,
  "nextPage": 27,
  "slideType": "traction",
  "function": "show_traction",
  "density": "dense",
  "nDataPoints": 1,
  "notes": "Uses a thematic shark imagery to reinforce the brand identity of the event.",
  "elementsJson": [
    "photo",
    "headline_text",
    "footnote"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-605c-759f-b6b1-deec033d6095/26",
  "deckHref": "/decks/019dd923-605c-759f-b6b1-deec033d6095",
  "deckJsonHref": "/decks/019dd923-605c-759f-b6b1-deec033d6095.json",
  "deckAnchorHref": "/decks/019dd923-605c-759f-b6b1-deec033d6095#slide-26",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "Take a Bite Out of Summer with Shark Week’s 35 Anniversary",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd952-b66a-728d-8c03-77b041d109b0",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 1,
        "w": 0.38,
        "x": 0,
        "y": 0
      },
      "kind": "image",
      "text": "Shark breaching water",
      "attrs": null,
      "subkind": "photo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "1429886c-a32f-4ad6-94c3-cfd3177a1f45",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "Cable Network Ranking: #1",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd952-b66a-728d-8c03-7b0442cbcfd4",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.08,
        "w": 0.48,
        "x": 0.438,
        "y": 0.26
      },
      "kind": "paragraph",
      "text": "Adults 25-54 & 18-49\nOver the 8 Nights of Shark Week",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "cb4ce35a-15c2-45fd-9d96-a7a563667342",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.04,
        "w": 0.48,
        "x": 0.438,
        "y": 0.93
      },
      "kind": "source-note",
      "text": "Source: Nielsen ACM MIT; Viewing = C3. Period: 07/11/21-07/18/21. Daypart: Sales Prime (M-Su 8p-12a). Rankings based on average audience among English-language ad-supported cable networks, excludes sports networks & programming",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "83729ea3-a9d9-42c6-a3d4-370dc7b54d26",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.48,
        "x": 0.438,
        "y": 0.61
      },
      "kind": "title",
      "text": "Take a Bite Out of Summer with Shark Week’s 35 Anniversary",
      "attrs": null,
      "subkind": "action-title",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "3b2c1f80-c406-4901-a659-1eaf29b36ce2",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.48,
        "x": 0.438,
        "y": 0.2
      },
      "kind": "title",
      "text": "#1 Cable Network",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "3c26bca1-cf3f-4696-a01b-8e464b5af975",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Headline Test",
      "slug": "headline-test",
      "agent": "Architect",
      "layer": "slide",
      "matchId": "2762a360-a424-4f55-b103-08a46225fb26",
      "evidence": "title/action-title: Take a Bite Out of Summer with Shark Week’s 35 Anniversary",
      "confidence": 0.8
    }
  ],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 38,
      "from": 21,
      "beatId": "3b56be27-732f-4117-858a-078aaa0752a1",
      "arcName": "Problem-Agitate-Solution",
      "arcSlug": "problem-agitate-solution",
      "beatName": "Action",
      "beatSlug": "aida-action",
      "evidence": "The deck concludes with a call to action, highlighting the benefits of partnering with Warner Bros. Discovery",
      "position": 3,
      "confidence": 0.9,
      "parentBeatName": "Resolution",
      "parentBeatSlug": "resolution"
    }
  ],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}