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  "documentTitle": "Pitch deck: How Warner Bros. Discovery is selling to TV advertisers",
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  "notes": "The slide highlights the value proposition of adding Discovery to a media buy alongside traditional sports channels.",
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      "text": "Incremental reach percentages for ESPN (+26%), ESPN2 (+71%), FS1 (+104%), NFL Network (+101%), and MLB Network (+384%)",
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      "text": "Source: Nielsen AMRLD via Lake 5; Viewing = Live+3, 6min qualifier. Period: 2021 (12/28/20-12/26/21), averaged & unified quarterly. Daypart: Sales Prime + Latenight (8p-4a). Represents % gained in de-duplicated reach by adding DSC to each",
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      "text": "Incremental Male Reach Beyond Sports M25-54",
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