{
  "docId": "019dd923-605c-759f-b6b1-deec033d6095",
  "docSlug": "bi-558cafd631a97f91",
  "documentTitle": "Pitch deck: How Warner Bros. Discovery is selling to TV advertisers",
  "authorId": "Pitchdecks",
  "authorName": "Warner Bros. Discovery",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.776,
  "pageNumber": 21,
  "pageCount": 38,
  "prevPage": 20,
  "nextPage": 22,
  "slideType": "traction",
  "function": "show_traction",
  "density": "overcrowded",
  "nDataPoints": 3,
  "notes": "The data points are indexed against a national average of 100, indicating ID performs above average in these categories.",
  "elementsJson": [
    "headline_text",
    "photo",
    "big_number",
    "footnote"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-605c-759f-b6b1-deec033d6095/21",
  "deckHref": "/decks/019dd923-605c-759f-b6b1-deec033d6095",
  "deckJsonHref": "/decks/019dd923-605c-759f-b6b1-deec033d6095.json",
  "deckAnchorHref": "/decks/019dd923-605c-759f-b6b1-deec033d6095#slide-21",
  "components": [
    {
      "bbox": {
        "h": 1,
        "w": 0.45,
        "x": 0,
        "y": 0
      },
      "kind": "image",
      "text": null,
      "attrs": null,
      "subkind": "photo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "0e5ca734-2403-4662-aef0-9a226289df76",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.05,
        "x": 0.65,
        "y": 0.75
      },
      "kind": "metric",
      "text": "107",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "58c2125b-bb96-46ef-a58f-9d1fd2a5e58a",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.05,
        "x": 0.65,
        "y": 0.45
      },
      "kind": "metric",
      "text": "117",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "7d02d433-e793-42ac-b9d1-42f94753c1d0",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.05,
        "x": 0.65,
        "y": 0.6
      },
      "kind": "metric",
      "text": "112",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "b1cb2612-1e46-4522-b1fb-d6e6a443babc",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "Index score vs. network average: 117",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd952-b66a-728d-8c00-9b5e97736cae",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.4,
        "x": 0.5,
        "y": 0.52
      },
      "kind": "paragraph",
      "text": "ADS ON ID HELP ME MAKE PURCHASE DECISIONS",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "9e320a93-2b41-4d38-b324-2202507d7633",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.4,
        "x": 0.5,
        "y": 0.82
      },
      "kind": "paragraph",
      "text": "MORE LIKELY TO BUY PRODUCTS IN ADS ON ID",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "9f3178e3-a0bb-4c45-9505-9c6079929ace",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.4,
        "x": 0.5,
        "y": 0.67
      },
      "kind": "paragraph",
      "text": "ID HAS ADS ABOUT THINGS I CARE ABOUT",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "eaea6ad6-87a2-41e3-9a8c-75be18148c63",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.8,
        "x": 0.05,
        "y": 0.92
      },
      "kind": "source-note",
      "text": "Source: MRI-Simmons Multi-Media Engagement Study, Spring 2021. On-Air Past 7 Days Viewing; watched 5+ hours of TV in a week. Top 2 Box Data. Base: A25-54. Data indexed Against 78 National Broadcast/Cable Network Average excluding kids networks.",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "70128760-aa3d-4dd3-91d2-5bf49d9df95b",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.2,
        "w": 0.5,
        "x": 0.42,
        "y": 0.1
      },
      "kind": "title",
      "text": "RECEPTIVE TO YOUR ADS",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "f1ed6905-b86b-4b75-b856-17e6b29fb7b0",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Storytelling: audience calibration",
      "slug": "audience",
      "agent": "storyteller",
      "layer": "slide",
      "matchId": "aea8563a-2967-4091-a184-dbaf9f74fe45",
      "evidence": "paragraph/paragraph: ADS ON ID HELP ME MAKE PURCHASE DECISIONS",
      "confidence": 0.7
    }
  ],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 38,
      "from": 21,
      "beatId": "3b56be27-732f-4117-858a-078aaa0752a1",
      "arcName": "Problem-Agitate-Solution",
      "arcSlug": "problem-agitate-solution",
      "beatName": "Action",
      "beatSlug": "aida-action",
      "evidence": "The deck concludes with a call to action, highlighting the benefits of partnering with Warner Bros. Discovery",
      "position": 3,
      "confidence": 0.9,
      "parentBeatName": "Resolution",
      "parentBeatSlug": "resolution"
    }
  ],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}