{
  "docId": "019dd923-605c-759f-b6b1-deec033d6095",
  "docSlug": "bi-558cafd631a97f91",
  "documentTitle": "Pitch deck: How Warner Bros. Discovery is selling to TV advertisers",
  "authorId": "Pitchdecks",
  "authorName": "Warner Bros. Discovery",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.776,
  "pageNumber": 17,
  "pageCount": 38,
  "prevPage": 16,
  "nextPage": 18,
  "slideType": "traction",
  "function": "show_traction",
  "density": "overcrowded",
  "nDataPoints": 6,
  "notes": "The slide uses a strong orange background to emphasize the premium nature of the audience.",
  "elementsJson": [
    "headline_text",
    "big_number",
    "photo",
    "footnote"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-605c-759f-b6b1-deec033d6095/17",
  "deckHref": "/decks/019dd923-605c-759f-b6b1-deec033d6095",
  "deckJsonHref": "/decks/019dd923-605c-759f-b6b1-deec033d6095.json",
  "deckAnchorHref": "/decks/019dd923-605c-759f-b6b1-deec033d6095#slide-17",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "UPSCALE. EDUCATED. ENGAGED.",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd952-b66a-728d-8c00-b2f31b8777da",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.5,
        "w": 1,
        "x": 0,
        "y": 0.5
      },
      "kind": "image",
      "text": "People sitting at a table in a home renovation setting",
      "attrs": null,
      "subkind": "photo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "7793f7aa-5380-48af-adc7-10ad7f92d00a",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.15,
        "x": 0.05,
        "y": 0.35
      },
      "kind": "metric",
      "text": "#1 Cable Entertainment Network for Upscale Women",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "50af7078-eb28-4f7c-98da-8f55d3e8f7ed",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.15,
        "x": 0.22,
        "y": 0.35
      },
      "kind": "metric",
      "text": "#3 Cable Entertainment Network for Upscale Adults",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "60fa9a4a-6ad5-43f1-95c5-78125008394b",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.08,
        "x": 0.53,
        "y": 0.35
      },
      "kind": "metric",
      "text": "58% HHI $100K+",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "7207a3ac-1543-4e56-95d4-65a87c6d5896",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.08,
        "x": 0.4,
        "y": 0.35
      },
      "kind": "metric",
      "text": "46% College Grad",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "8ea4d3c3-8ece-4058-9011-2982f2d750f5",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.08,
        "x": 0.65,
        "y": 0.35
      },
      "kind": "metric",
      "text": "46% HHI $125K+",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "c1b662de-ba81-4803-944e-13763f4b329f",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.15,
        "x": 0.77,
        "y": 0.35
      },
      "kind": "metric",
      "text": "$17K Discretionary Income #3 Cable Entertainment Network**",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "d6fd8c67-3b26-4358-8d12-0af1fb50ae5c",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "Audience Demographics: #1",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd952-b66a-728d-8c00-b470039a416e",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.4,
        "x": 0.6,
        "y": 0.95
      },
      "kind": "source-note",
      "text": "Source: The Nielsen Co via Lokes 2021 C3 Data; Base: A25-54 Prime (M-Su 8p-12a) Upscale defined as HHI $125K+; **2021 MRI Simmons Spring Doublebase USA weighted by Population (000); Base: A25-54. Any watching past 30 days",
      "attrs": null,
      "subkind": "source-note",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "9dfbf46e-9ec2-4b6c-a15f-3ff94b500168",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.4,
        "x": 0.05,
        "y": 0.2
      },
      "kind": "title",
      "text": "UPSCALE. EDUCATED. ENGAGED.",
      "attrs": null,
      "subkind": "action-title",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "047d3c93-10b0-40b0-9d24-b8ab309716e1",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.5,
        "x": 0.05,
        "y": 0.05
      },
      "kind": "title",
      "text": "MEDIA'S MOST COVETED CONSUMERS",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "bf745cbc-1507-4ff2-b1fe-fe1513ede2c6",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Audience Definition",
      "slug": "audience-definition",
      "agent": "Storyteller",
      "layer": "slide",
      "matchId": "e1b39c01-cf0e-4c22-a8b6-20ffdd9bb741",
      "evidence": "The slide mentions specific audience demographics, such as 'Upscale. Educated. Engaged'.",
      "confidence": 0.7
    }
  ],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 20,
      "from": 11,
      "beatId": "83fac716-5d79-4d98-9047-cb7bd8f7077b",
      "arcName": "Problem-Agitate-Solution",
      "arcSlug": "problem-agitate-solution",
      "beatName": "Solution",
      "beatSlug": "problem-agitate-solution-solution-provide-relief",
      "evidence": "The deck showcases Warner Bros. Discovery's solution, including its advertising products and capabilities",
      "position": 2,
      "confidence": 0.9,
      "parentBeatName": "Resolution",
      "parentBeatSlug": "resolution"
    }
  ],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}