{
  "docId": "019dd923-605c-759f-b6b1-deec033d6095",
  "docSlug": "bi-558cafd631a97f91",
  "documentTitle": "Pitch deck: How Warner Bros. Discovery is selling to TV advertisers",
  "authorId": "Pitchdecks",
  "authorName": "Warner Bros. Discovery",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.776,
  "pageNumber": 1,
  "pageCount": 38,
  "prevPage": null,
  "nextPage": 2,
  "slideType": "other",
  "function": "other",
  "density": "balanced",
  "nDataPoints": 1,
  "notes": "The slide uses a visual grid to showcase five key pillars of the business, supported by a logo bar at the bottom.",
  "elementsJson": [
    "headline_text",
    "photo",
    "logo_grid"
  ],
  "metadataConfidence": 0.9,
  "imagePath": "https://imgproxy.kitesheet.com/yde5QJuaJJxfIMszlk7M4maLdwclKNyuyhkYvgTcMrw/rs:fit:1200:1200:0/q:82/f:webp/czM6Ly9raXRlc2hlZXQvY29ycHVzL3NsaWRlcy9iaS01NThjYWZkNjMxYTk3ZjkxL3AwMDEuanBn",
  "slideHref": "/slides/019dd923-605c-759f-b6b1-deec033d6095/1",
  "deckHref": "/decks/019dd923-605c-759f-b6b1-deec033d6095",
  "deckJsonHref": "/decks/019dd923-605c-759f-b6b1-deec033d6095.json",
  "deckAnchorHref": "/decks/019dd923-605c-759f-b6b1-deec033d6095#slide-1",
  "components": [
    {
      "bbox": {
        "h": 0.45,
        "w": 1,
        "x": 0,
        "y": 0.29
      },
      "kind": "image",
      "text": "Five-panel visual representation of business pillars",
      "attrs": null,
      "subkind": "illustration",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "599f18fa-0f9e-45ec-a1a1-fbb6200a840a",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.08,
        "w": 0.9,
        "x": 0.05,
        "y": 0.88
      },
      "kind": "image",
      "text": "Discovery brand portfolio logos",
      "attrs": null,
      "subkind": "logo-grid",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "1574c2e7-daaa-491c-b632-c8d807c03708",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.08,
        "w": 0.96,
        "x": 0.02,
        "y": 0.74
      },
      "kind": "list",
      "text": "PASSIONATE SUPER FANS; INSPIRING BRANDS; 70,000+ EPISODES ON DISCOVERY+; VIBRANT COMMUNITIES ON SITES & SOCIAL; DATA-DRIVEN TARGETING & MEASURABLE ROI",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "a2d943eb-cde4-48b0-baf8-eebf27297151",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.06,
        "w": 0.65,
        "x": 0.32,
        "y": 0.08
      },
      "kind": "title",
      "text": "DELIVERING SCALE & IMPACT",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "d42e6503-b977-43b6-a67b-8cf6cc4990ba",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Audience Definition",
      "slug": "audience-definition",
      "agent": "Storyteller",
      "layer": "slide",
      "matchId": "d62d2444-d1c9-4293-b966-00750c8a16e0",
      "evidence": "The components list 'PASSIONATE SUPER FANS; INSPIRING BRANDS; 70,000+ EPISODES ON DISCOVERY+; VIBRANT COMMUNITIES ON SITES & SOCIAL; DATA-DRIVEN TARGETING & MEASURABLE ROI' which indicates audience definition.",
      "confidence": 0.7
    }
  ],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 5,
      "from": 1,
      "beatId": "613b445d-7320-4ebb-a3ca-9f78d2c45316",
      "arcName": "Problem-Agitate-Solution",
      "arcSlug": "problem-agitate-solution",
      "beatName": "Problem",
      "beatSlug": "problem-agitate-solution-problem-identify-pain",
      "evidence": "The deck highlights the limitations of traditional metrics and the need for effective audience reach",
      "position": 0,
      "confidence": 0.9,
      "parentBeatName": "Complication",
      "parentBeatSlug": "complication"
    }
  ],
  "loops": [],
  "imagePathAlt": "https://imgproxy.kitesheet.com/HQ6xn3hQIKK-4tQtvDI4McNAlFM-2L_cvg-iTkJPc3w/rs:fit:1200:1200:0/q:82/f:webp/czM6Ly9raXRlc2hlZXQvY29ycHVzL3NsaWRlcy9iaS01NThjYWZkNjMxYTk3ZjkxL3AwMDEucG5n",
  "thumbSrc": "https://imgproxy.kitesheet.com/ge9YUPDYlE_Yoepq4qKUkO0kNgd0nmnJRyhnCm91nNQ/rs:fit:480:480:0/q:78/f:webp/czM6Ly9raXRlc2hlZXQvY29ycHVzL3NsaWRlcy9iaS01NThjYWZkNjMxYTk3ZjkxL3AwMDEuanBn",
  "thumbSrcAlt": "https://imgproxy.kitesheet.com/m2SaZfy2gGfLmNBHP5nZeKB7_prZnZzG58AY9jadPzE/rs:fit:480:480:0/q:78/f:webp/czM6Ly9raXRlc2hlZXQvY29ycHVzL3NsaWRlcy9iaS01NThjYWZkNjMxYTk3ZjkxL3AwMDEucG5n"
}