{
  "docId": "019dd923-605c-759f-b6b1-d55ee317c40d",
  "docSlug": "bi-d2ed2ed26cad9a5e",
  "documentTitle": "Pitch deck: IRL social startup Pie aims to help strangers connect",
  "authorId": "Pitchdecks",
  "authorName": "Pie",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.779,
  "pageNumber": 3,
  "pageCount": 31,
  "prevPage": 2,
  "nextPage": 4,
  "slideType": "context",
  "function": "establish_context",
  "density": "overcrowded",
  "nDataPoints": 1,
  "notes": "Uses Robert Putnam's 'Bowling Alone' as a cultural anchor to frame the problem of social decline.",
  "elementsJson": [
    "headline_text",
    "action_title",
    "bullet_list",
    "photo",
    "callout_box"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-605c-759f-b6b1-d55ee317c40d/3",
  "deckHref": "/decks/019dd923-605c-759f-b6b1-d55ee317c40d",
  "deckJsonHref": "/decks/019dd923-605c-759f-b6b1-d55ee317c40d.json",
  "deckAnchorHref": "/decks/019dd923-605c-759f-b6b1-d55ee317c40d#slide-3",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "Technology accelerated the already precipitous decline in our social fabric.",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd952-c5b6-7166-8b3e-8729555790ed",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.55,
        "w": 0.21,
        "x": 0.04,
        "y": 0.19
      },
      "kind": "image",
      "text": "Book cover of Bowling Alone by Robert D. Putnam",
      "attrs": null,
      "subkind": "illustration",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "00481ebe-81f7-43fc-a946-8e78cebb29a4",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.45,
        "w": 0.55,
        "x": 0.29,
        "y": 0.32
      },
      "kind": "list",
      "text": "Upward mobility moved us away from our family & friends. Cars destroyed the town square. Religious institutions evaporated. PTAs, labor unions, lions clubs, bowling leagues = gone. Starbucks became the third place. Then Steve Jobs detonated an atomic bomb - the iPhone... ...and social media turned that into a hydrogen bomb. The result? Teen suicide rates are up 62% from 2007 to 2021.",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "2ed39fee-79ed-4aca-b97f-542b70dcee00",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "Teen suicide rate increase: 62%",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd952-c5b6-7166-8b3e-880095e3765a",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.04,
        "w": 0.6,
        "x": 0.29,
        "y": 0.85
      },
      "kind": "title",
      "text": "Technology accelerated the already precipitous decline in our social fabric.",
      "attrs": null,
      "subkind": "action-title",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "093f3975-3229-43a3-bc57-8c07557ae215",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.08,
        "w": 0.45,
        "x": 0.29,
        "y": 0.19
      },
      "kind": "title",
      "text": "And 24 years ago, we were already bowling alone.",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "12a14084-ebbc-42e3-b620-d07a17130a48",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.12,
        "x": 0.037,
        "y": 0.05
      },
      "kind": "title",
      "text": "This Isn't New",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "40fe5eb8-c5e3-4320-bc5e-6d6eb454e94f",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [
    {
      "name": "argument-from-analogy",
      "slug": null,
      "matchId": "d6398205-8c07-4ddc-a80d-154f40e705ee",
      "evidence": "Uses the 'Bowling Alone' book as a metaphor for societal decline.",
      "confidence": 0.9
    }
  ],
  "arcBeats": [
    {
      "to": 5,
      "from": 2,
      "beatId": "c994ff77-432b-4aa2-b8ef-6c0354666b3d",
      "arcName": "Problem-Agitate-Solution",
      "arcSlug": "problem-agitate-solution",
      "beatName": "Problem (Identify pain)",
      "beatSlug": "problem-agitate-solution-problem-identify-pain",
      "evidence": "Slides 2-5 outline social isolation as a pandemic and the limitations of current social media",
      "position": 0,
      "confidence": 0.9,
      "parentBeatName": "Complication",
      "parentBeatSlug": "complication"
    }
  ],
  "loops": [
    {
      "to": 24,
      "from": 2,
      "name": "Cost Of Inaction",
      "slug": "27-cost-of-inaction",
      "bestFor": "Urgent budget requests, compliance, risk mitigation",
      "matchId": "32f22015-bba4-4aaa-96d6-0cf13d0e4ada",
      "evidence": "Slides 2-24 emphasize the severity of social isolation and its impact",
      "position": 0,
      "objective": "Highlight the consequences of not addressing social isolation",
      "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
      "confidence": 0.7,
      "description": "Quantify what happens if the audience does nothing"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}