{
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  "docSlug": "bi-6782b45538566559",
  "documentTitle": "Check out the pitch deck InnBeauty Project used to raise $12 million",
  "authorId": "Pitchdecks",
  "authorName": "InnBeauty Project",
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  "documentKindLabel": "Pitch deck",
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  "sourceTypeLabel": "Strategy consulting",
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  "orientation": "landscape",
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  "pageNumber": 8,
  "pageCount": 14,
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  "nextPage": 9,
  "slideType": "competitive_analysis",
  "function": "compare_peers",
  "density": "dense",
  "nDataPoints": 11,
  "notes": "The chart uses a scatter-plot style layout where the Y-axis represents average price per brand, and the X-axis implies a qualitative positioning (likely brand premium/clinical efficacy).",
  "elementsJson": [
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  ],
  "metadataConfidence": 1,
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  "slideHref": "/slides/019dd923-605c-759f-b6b1-c70dc1f07c91/8",
  "deckHref": "/decks/019dd923-605c-759f-b6b1-c70dc1f07c91",
  "deckJsonHref": "/decks/019dd923-605c-759f-b6b1-c70dc1f07c91.json",
  "deckAnchorHref": "/decks/019dd923-605c-759f-b6b1-c70dc1f07c91#slide-8",
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      "kind": "callout",
      "text": "INNBEAUTY: Clean, Effective, Accessible & Approachable.",
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      "kind": "chart",
      "text": "Skincare Avg Price per Brand",
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        "h": 0.65,
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      },
      "kind": "image",
      "text": "Brand logos: INNBEAUTY, The Inkey List, First Aid Beauty, Glow Recipe, Skinfix, Topicals, Farmacy, Youth to the People, Alpyn Beauty, Drunk Elephant, Summer Fridays",
      "attrs": null,
      "subkind": "logo-grid",
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      "kind": "metric",
      "text": "Average Price per Brand",
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      "kind": "title",
      "text": "A whitespace within clean & clinical skincare.",
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      "matchId": "13445929-de58-4871-ab5b-bef53881a1c6",
      "evidence": "The slide uses a spatial positioning map to differentiate the brand from competitors based on price and brand attributes.",
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      "to": 14,
      "from": 8,
      "beatId": "3ef2f0d5-abb1-40b8-a438-fc4c9b6bd898",
      "arcName": "Rags to Riches",
      "arcSlug": "rags-to-riches",
      "beatName": "Ultimate Achievement",
      "beatSlug": "rags-to-riches-ultimate-achievement",
      "evidence": "Highlighting the company's potential and vision",
      "position": 2,
      "confidence": 0.8,
      "parentBeatName": "Resolution",
      "parentBeatSlug": "resolution"
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  "loops": [
    {
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      "name": "Voice Of Customer",
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      "evidence": "The deck presents customer testimonials and traction data",
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      "structure": "What Customers Say (Verbatim) -> The Pattern Across Voices -> The Insight -> The Response",
      "confidence": 0.7,
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