{
  "docId": "019dd923-605c-759f-b6b1-c37bec3b29a6",
  "docSlug": "bi-5b92765e88829bde",
  "documentTitle": "Pitch deck: How Macy's is selling advertising on its retail media network",
  "authorId": "Pitchdecks",
  "authorName": "Macy's",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.776,
  "pageNumber": 9,
  "pageCount": 30,
  "prevPage": 8,
  "nextPage": 10,
  "slideType": "product_demo",
  "function": "present_solution",
  "density": "balanced",
  "nDataPoints": 0,
  "notes": "The slide uses screenshots of a retail website with grey boxes indicating ad placement locations.",
  "elementsJson": [
    "action_title",
    "screenshot"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-605c-759f-b6b1-c37bec3b29a6/9",
  "deckHref": "/decks/019dd923-605c-759f-b6b1-c37bec3b29a6",
  "deckJsonHref": "/decks/019dd923-605c-759f-b6b1-c37bec3b29a6.json",
  "deckAnchorHref": "/decks/019dd923-605c-759f-b6b1-c37bec3b29a6#slide-9",
  "components": [
    {
      "bbox": {
        "h": 0.55,
        "w": 0.19,
        "x": 0.61,
        "y": 0.35
      },
      "kind": "image",
      "text": "PDP ad placement",
      "attrs": null,
      "subkind": "screenshot",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "2de553c9-c628-470e-8696-72ac2a0f1bcc",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.55,
        "w": 0.19,
        "x": 0.41,
        "y": 0.35
      },
      "kind": "image",
      "text": "Browse & search ad placement",
      "attrs": null,
      "subkind": "screenshot",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "59a6c4f3-b1a4-4203-b701-d75146c4eddb",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.55,
        "w": 0.19,
        "x": 0.01,
        "y": 0.35
      },
      "kind": "image",
      "text": "Homepage ad placement",
      "attrs": null,
      "subkind": "screenshot",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "6179ce14-3541-433d-9d33-d8f6a4876143",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.55,
        "w": 0.19,
        "x": 0.21,
        "y": 0.35
      },
      "kind": "image",
      "text": "Category landing page ad placement",
      "attrs": null,
      "subkind": "screenshot",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "cd338e39-70db-4ff7-b529-c113504edcd0",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.55,
        "w": 0.19,
        "x": 0.81,
        "y": 0.35
      },
      "kind": "image",
      "text": "Order confirmation page ad placement",
      "attrs": null,
      "subkind": "screenshot",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "e2717d77-b1cc-4426-9c47-c7282ae41c49",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.9,
        "x": 0.05,
        "y": 0.12
      },
      "kind": "title",
      "text": "We are running Display Ads across desktop, app, mobile web",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "8e02e628-4c83-49be-a25b-79294c1789ea",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [],
  "arcBeats": [],
  "loops": [
    {
      "to": 17,
      "from": 2,
      "name": "Golden Circle",
      "slug": "11-golden-circle",
      "bestFor": "Visionary leadership, brand positioning, mission statements",
      "matchId": "a6f07ad8-aba2-499c-9a5d-f064adeffb41",
      "evidence": "The deck presents a clear and comprehensive overview of Macy's Media Network and its capabilities",
      "position": 0,
      "objective": "How can brands effectively leverage Macy's retail media network?",
      "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
      "confidence": 0.7,
      "description": "Invert the typical pitch by starting with why you exist, rather than what you do"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}