{
  "docId": "019dd923-605c-759f-b6b1-c37bec3b29a6",
  "docSlug": "bi-5b92765e88829bde",
  "documentTitle": "Pitch deck: How Macy's is selling advertising on its retail media network",
  "authorId": "Pitchdecks",
  "authorName": "Macy's",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.776,
  "pageNumber": 8,
  "pageCount": 30,
  "prevPage": 7,
  "nextPage": 9,
  "slideType": "other",
  "function": "analyze_data",
  "density": "balanced",
  "nDataPoints": 32,
  "notes": "The title claims 30 placements, but the table total is 32.",
  "elementsJson": [
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  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-605c-759f-b6b1-c37bec3b29a6/8",
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  "deckAnchorHref": "/decks/019dd923-605c-759f-b6b1-c37bec3b29a6#slide-8",
  "components": [
    {
      "bbox": null,
      "kind": "metric",
      "text": "Ad placements: 32",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
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      "componentId": "019dd952-b66b-703f-b833-51dfb85e2085",
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      "bbox": {
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      "kind": "table",
      "text": "Macy's Media Network 2020 Placements table",
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      "kind": "title",
      "text": "We offer 30 unique display ad placements across Desktop, Mobile Web, and Mobile App",
      "attrs": null,
      "subkind": "headline",
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  "arcBeats": [],
  "loops": [
    {
      "to": 17,
      "from": 2,
      "name": "Golden Circle",
      "slug": "11-golden-circle",
      "bestFor": "Visionary leadership, brand positioning, mission statements",
      "matchId": "a6f07ad8-aba2-499c-9a5d-f064adeffb41",
      "evidence": "The deck presents a clear and comprehensive overview of Macy's Media Network and its capabilities",
      "position": 0,
      "objective": "How can brands effectively leverage Macy's retail media network?",
      "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
      "confidence": 0.7,
      "description": "Invert the typical pitch by starting with why you exist, rather than what you do"
    }
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}