{
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  "docSlug": "bi-5b92765e88829bde",
  "documentTitle": "Pitch deck: How Macy's is selling advertising on its retail media network",
  "authorId": "Pitchdecks",
  "authorName": "Macy's",
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  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
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  "orientation": "landscape",
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  "slideType": "solution",
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  "notes": "The slide uses a 2x2-like grid structure to categorize advertising products.",
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      "kind": "list",
      "text": "AUDIENCE EXTENSION: Target Macy’s known and look-alike audiences while they are browsing 3rd party sites. Vendor-driven creative, Closed loop reporting, Pricing: CPM, Attribution: 14-day view thru.",
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      "text": "SOCIAL: Speak to Macy’s known and look-alike audiences while they are browsing social media. Vendor-driven creative, Closed loop reporting, Pricing: CPM, Attribution: 14-day view thru.",
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      "kind": "list",
      "text": "SPONSORED PRODUCTS: Increase product visibility while high-intent customer is researching and purchasing. Product image only, Pricing: CPC, Attribution: 1-day view thru, 14-30 day click thru.",
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      "kind": "list",
      "text": "DISPLAY ADVERTISING: Share branding / messaging in banner advertisements through purchase funnel. Vendor-driven creative, Audience targeting, Pricing: CPM, Attribution: 14-day view thru.",
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      "kind": "paragraph",
      "text": "OFFSITE",
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      "kind": "title",
      "text": "We offer a variety of digital advertising solutions to fit your objectives",
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      "evidence": "list/bullet: AUDIENCE EXTENSION: ... list/bullet: SPONSORED PRODUCTS: ... list/bullet: DISPLAY ADVERTISING: ... list/bullet: SOCIAL: ",
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      "evidence": "The deck presents Macy's Media Network as a comprehensive suite of media solutions",
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      "objective": "How can brands effectively leverage Macy's retail media network?",
      "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
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