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  "docSlug": "bi-5b92765e88829bde",
  "documentTitle": "Pitch deck: How Macy's is selling advertising on its retail media network",
  "authorId": "Pitchdecks",
  "authorName": "Macy's",
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  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "strategy_consulting",
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  "notes": "The circular diagram represents a customer journey/funnel centered on 1P Data Targeted Advertising.",
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      "kind": "diagram",
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      "kind": "list",
      "text": "DIGITAL MEDIA: Social & Audience Extension, Email, SEM (Future), CTV (Future)",
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      "kind": "list",
      "text": "IN-STORE & OTHER: HSQ Jumbotron, In-Store Screens (VBS), Package Inserts, Billing Statement Inserts, Loyalty Offers",
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      "text": "SITE & APP: Onsite Advertising, Custom Landing Pages / Branded Experiences",
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      "kind": "title",
      "text": "We are building a comprehensive suite of media solutions",
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      "evidence": "The deck presents a clear and comprehensive overview of Macy's Media Network and its capabilities",
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      "description": "Invert the typical pitch by starting with why you exist, rather than what you do"
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