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  "documentTitle": "Pitch deck: How Macy's is selling advertising on its retail media network",
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  "authorName": "Macy's",
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  "notes": "The slide outlines the logistics and constraints for a specific advertising channel (package inserts) within the Macy's e-commerce ecosystem.",
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      "text": "Macy’s has one of the largest e-commerce businesses nationwide\nPlace branded inserts within packages:\nAbility to specify category: 1) general merchandise 2) home 3) jewelry\nNo geographic targeting capabilities at this time\nVendor-driven creative and printing\nGeneric art work approved by Macy’s team\nMaterials need to arrive 10 days prior to running\nMonthly volume limits: 3-5.5M\nInitial Launch Pricing: $30-$35 CPM*",
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      "text": "E-commerce Package Inserts",
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