{
  "docId": "019dd923-605c-759f-b6b1-c37bec3b29a6",
  "docSlug": "bi-5b92765e88829bde",
  "documentTitle": "Pitch deck: How Macy's is selling advertising on its retail media network",
  "authorId": "Pitchdecks",
  "authorName": "Macy's",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.776,
  "pageNumber": 29,
  "pageCount": 30,
  "prevPage": 28,
  "nextPage": 30,
  "slideType": "go_to_market",
  "function": "present_solution",
  "density": "dense",
  "nDataPoints": 3,
  "notes": "Includes operational details like lead time, volume, and pricing.",
  "elementsJson": [
    "headline_text",
    "bullet_list",
    "screenshot"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-605c-759f-b6b1-c37bec3b29a6/29",
  "deckHref": "/decks/019dd923-605c-759f-b6b1-c37bec3b29a6",
  "deckJsonHref": "/decks/019dd923-605c-759f-b6b1-c37bec3b29a6.json",
  "deckAnchorHref": "/decks/019dd923-605c-759f-b6b1-c37bec3b29a6#slide-29",
  "components": [
    {
      "bbox": {
        "h": 0.302,
        "w": 0.233,
        "x": 0.731,
        "y": 0.481
      },
      "kind": "image",
      "text": "Materials Management manual cover",
      "attrs": null,
      "subkind": "illustration",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "d103631a-fbcb-411c-a801-55c9a5ec9b30",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.65,
        "w": 0.66,
        "x": 0.048,
        "y": 0.245
      },
      "kind": "list",
      "text": "Monthly billing statements which are sent by physical mail to Macy’s Credit Card Holders (representing some of Macy’s most loyal customers)\nAvailable for both Macy’s store card and Macy’s AmEx card\nAdvertising placements available as full page insert or through statement messaging capabilities\nVendor to submit printed inserts according to Material Management manual\nSome audience targeting capabilities e.g., geography, available (pending approval)\nMonthly volumes: 3-5.5M\nInitial Launch Pricing: $15-20 CPM* ; 2 month lead time",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "e975e833-4530-4e7f-8a72-2f7815b31fa0",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "Monthly volumes: 3-5.5M",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd952-b66b-703f-b835-e3f02942dd3d",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.045,
        "w": 0.375,
        "x": 0.048,
        "y": 0.135
      },
      "kind": "title",
      "text": "Billing Statement Inserts",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "515b0ac7-2989-4781-b2bb-95c952e313c4",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [],
  "arcBeats": [],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}