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  "documentTitle": "Pitch deck: How Macy's is selling advertising on its retail media network",
  "authorId": "Pitchdecks",
  "authorName": "Macy's",
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  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
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  "nextPage": 16,
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  "nDataPoints": 6,
  "notes": "VBS likely stands for Video Billboard Screens or similar.",
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      "kind": "disclaimer",
      "text": "*Launch rates will be based on timing of campaign and length of commitment",
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      "kind": "image",
      "text": "Photo of a Macy's in-store service desk with a digital screen",
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      "text": "Showcase your brand across 25 screens within 12 Macy’s stores (national footprint)\nScreens located in centralized, high traffic locations\nVendor-driven creative (approved by Macy’s team)\n15 second video (no sound), plays in total of 6 min / hour\nFlexibility to take longer video segments as well\nSpecs – portrait 16:9 aspect ratio\n3 weeks lead time\nPackages sold monthly or quarterly starting in Q2 2021*",
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      },
      "kind": "title",
      "text": "In Store Screens (VBS)",
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  "metrics": [],
  "tools": [
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      "slug": "list-presentation",
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  "loops": [
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      "to": 17,
      "from": 2,
      "name": "Golden Circle",
      "slug": "11-golden-circle",
      "bestFor": "Visionary leadership, brand positioning, mission statements",
      "matchId": "a6f07ad8-aba2-499c-9a5d-f064adeffb41",
      "evidence": "The deck presents a clear and comprehensive overview of Macy's Media Network and its capabilities",
      "position": 0,
      "objective": "How can brands effectively leverage Macy's retail media network?",
      "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
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