{
  "docId": "019dd923-605c-759f-b6b1-c37bec3b29a6",
  "docSlug": "bi-5b92765e88829bde",
  "documentTitle": "Pitch deck: How Macy's is selling advertising on its retail media network",
  "authorId": "Pitchdecks",
  "authorName": "Macy's",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
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  "orientation": "landscape",
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  "pageNumber": 13,
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  "notes": "The slide acts as a guide for advertisers on how to leverage Macy's loyalty program within their ad campaigns.",
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      "kind": "list",
      "text": "Capture customer attention by highlighting a Loyalty Offer within your Macy’s Media Network ad creative. Connect with Macy’s most loyal and dedicated shoppers through Macy’s Star Rewards program. Perks & Offers allow us to deepen the emotional connection.",
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      "kind": "list",
      "text": "Offer should be live for approximately 5-7 days. The offer can be eligible for total brand, total category, or select items/collections. Ad creative will need to mention specific FOB or vendor name. Lead time to set up a new offer program is 6-8 weeks.",
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      "kind": "source-note",
      "text": "*Loyalty team will provide advice / approval on offer type, timing and scope and forecast the loyalty markdown (charged as MDA), which is incremental to display ad CPM",
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      "kind": "table",
      "text": "POTENTIAL OFFER TYPES: 1. Points Multiplier - 3x points on your Cosmetics purchase; 2. Spend More Earn More with Minimum - $10 in Star Money for every $50 spent; 3. Spend and Get with Minimum - $10 in Star Money when you spend $50 or more",
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      },
      "kind": "title",
      "text": "Add a Loyalty Offer to your Display Ads to drive campaign results",
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      "name": "Golden Circle",
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      "bestFor": "Visionary leadership, brand positioning, mission statements",
      "matchId": "a6f07ad8-aba2-499c-9a5d-f064adeffb41",
      "evidence": "The deck presents a clear and comprehensive overview of Macy's Media Network and its capabilities",
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      "objective": "How can brands effectively leverage Macy's retail media network?",
      "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
      "confidence": 0.7,
      "description": "Invert the typical pitch by starting with why you exist, rather than what you do"
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