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  "docSlug": "bi-5b92765e88829bde",
  "documentTitle": "Pitch deck: How Macy's is selling advertising on its retail media network",
  "authorId": "Pitchdecks",
  "authorName": "Macy's",
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  "documentKindLabel": "Pitch deck",
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      "kind": "image",
      "text": "Macy's Facebook/Instagram sponsored post example",
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      "text": "AUDIENCE EXTENSION",
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      "kind": "title",
      "text": "Leveraging Macy's 1P data, we run audience extension and social display and video campaigns",
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      "text": "SOCIAL",
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      "name": "Golden Circle",
      "slug": "11-golden-circle",
      "bestFor": "Visionary leadership, brand positioning, mission statements",
      "matchId": "a6f07ad8-aba2-499c-9a5d-f064adeffb41",
      "evidence": "The deck presents a clear and comprehensive overview of Macy's Media Network and its capabilities",
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      "objective": "How can brands effectively leverage Macy's retail media network?",
      "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
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      "description": "Invert the typical pitch by starting with why you exist, rather than what you do"
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