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  "documentTitle": "Pitch deck: How digital agency CourtAvenue is helping brands enter Web3",
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  "authorName": "CourtAvenue",
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      "kind": "list",
      "text": "BUSINESS MODELS AND CHANNELS WILL BE OVERTURNED, SIMILAR TO THE EARLY 2000'S.",
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      "text": "AND WILL BE POWERED BY THE CONTINUED EXPANSION OF NEW TECHNOLOGIES.",
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      "text": "WEB3 WILL BE MORE INTERACTIVE AND INTEGRATED INTO THE PHYSICAL WORLD",
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      "kind": "list",
      "text": "FIRST ADOPTERS WILL LIKELY BE YOUNGER, HIGHER INCOME AND TECH SAVVY.",
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      "kind": "paragraph",
      "text": "Powered by technological advances and expanded 5g, machines continue to become smarter and faster, blockchain is expanding through NFTs and Crypto, and XR is beginning to be integrated into everyday life - all of which provide increasing possibilities for the future of Web3.",
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      "kind": "paragraph",
      "text": "Consumers will be able to look at products in 3D online, increasing conversion rates. They will connect in the metaverse, and overlay digital filters from their phones into everyday life, enabling them to interact with digital as if it were a real part of the physical world.",
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      "kind": "paragraph",
      "text": "While the future of what Web3 will become is still unclear, today's applications help us understand this initial phase - centered around increased interactivity, integrations with rising new technologies and brand exploration into the new business models Web3 could offer. Early executions give a preview for what Web3 could become.",
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      "kind": "paragraph",
      "text": "Given the technical requirements to engage, early adopters will likely be higher income, more digitally-savvy consumers. Brands will have to think strategically about the role they play in designing inclusive Web3 experiences.",
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      "text": "Web3 gives brands a new space to connect with their customers and express their brand purpose - in a more interactive and engaging way. Today's integrations have been largely exploratory, but opportunity exists for some categories (especially entertainment) to lead Web3's future.",
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      "kind": "title",
      "text": "WE PREDICT WEB3 WILL GIVE BRANDS NEW BUSINESS MODELS TO EXPLORE AND INCREASED INTERACTIVITY WITH THEIR CUSTOMER BASE",
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      "arcName": "The Sequoia Pitch",
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      "evidence": "Slides 2-5 discuss the evolution of the internet and Web3 opportunities.",
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