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  "documentTitle": "Pitch deck: How digital agency CourtAvenue is helping brands enter Web3",
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  "authorName": "CourtAvenue",
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  "notes": "Uses a split-screen layout contrasting proactive steps with the cost of inaction.",
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      "text": "COST OF DOING NOTHING: Lose out on new streams of revenue.",
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      "text": "Lose out on new streams of revenue\nMiss chance to test while barriers to entry are lower\nPotential to miss opportunity to engage with early adopters if competitive experiences take hold\nVirtual assets trademarked by 3rd parties increase the need for legal council to protect digital assets",
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      "text": "1. Getting smart on the basics - what platforms and Web3 integrations are most relevant to your brand?\n2. Understanding where your audiences will go first and where you have permission to play\n3. Identifying the partners/teams that help them explore and build Web3 tests\n4. Building roadmaps around experimentation with an eye towards scale\n5. Developing the business case and models that unlock new value\n6. Strategically integrating new technologies (e.g. AR/VR, blockchain, ability to sell digital assets, buy with Crypto, etc.) into your business based on current best in class examples\n7. Testing and optimizing",
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      "kind": "paragraph",
      "text": "BRANDS LOOKING TO EXECUTE WITHIN WEB3 SHOULD BEGIN BY:",
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      "text": "WHAT SHOULD BRANDS BE DOING NOW?",
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      "structure": "The Context (Trends) -> The Trigger Event -> The Window of Opportunity",
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