{
  "docId": "019dd923-605c-759f-b6b1-b1cac92c40d2",
  "docSlug": "bi-93ab0333a3175e37",
  "documentTitle": "Pitch deck: How gas station video platform GSTV is pitching advertisers",
  "authorId": "Pitchdecks",
  "authorName": "GSTV",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.834,
  "pageNumber": 5,
  "pageCount": 13,
  "prevPage": 4,
  "nextPage": 6,
  "slideType": "traction",
  "function": "show_traction",
  "density": "overcrowded",
  "nDataPoints": 4,
  "notes": "The slide uses a combination of big numbers and brand logos to establish market dominance and reach.",
  "elementsJson": [
    "headline_text",
    "action_title",
    "bullet_list",
    "logo_grid",
    "photo"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-605c-759f-b6b1-b1cac92c40d2/5",
  "deckHref": "/decks/019dd923-605c-759f-b6b1-b1cac92c40d2",
  "deckJsonHref": "/decks/019dd923-605c-759f-b6b1-b1cac92c40d2.json",
  "deckAnchorHref": "/decks/019dd923-605c-759f-b6b1-b1cac92c40d2#slide-5",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "Largest centralized digital media platform on path to purchase",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd952-c0aa-76ce-98bc-b196ff3ebb99",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.35,
        "w": 0.35,
        "x": 0.07,
        "y": 0.055
      },
      "kind": "image",
      "text": "Logos of Circle K, Speedway, 7-Eleven, Kwik Trip, BP, Citgo, Marathon, Phillips 66, Sunoco, Texaco, Shell, Valero, Exxon, Mobil, Chevron, 76, Arco, ampm",
      "attrs": null,
      "subkind": "logo-grid",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "a02607aa-9c5a-4bec-86f8-2b64a79ffcd9",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.8,
        "w": 0.5,
        "x": 0.5,
        "y": 0.2
      },
      "kind": "image",
      "text": "Gas station exterior",
      "attrs": null,
      "subkind": "photo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "1f2b47ea-34f6-4039-a6db-e768d9ad4ab9",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.3,
        "w": 0.3,
        "x": 0.45,
        "y": 0.04
      },
      "kind": "list",
      "text": "Largest centralized digital media platform on path to purchase\nAccess to top national chains + independents\nAccess to over 245K screens nationwide",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "ac89ca53-53de-437d-bc0a-e259a96741e4",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.3,
        "x": 0.08,
        "y": 0.35
      },
      "kind": "metric",
      "text": "50,000 Locations",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "0b1620c9-b49b-4de3-a272-8c1f88307238",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "Total Locations: 50,000",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd952-c0aa-76ce-98bc-b6d841996567",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.06,
        "w": 0.45,
        "x": 0.05,
        "y": 0.08
      },
      "kind": "title",
      "text": "Own the C-store with GSTV",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "a4fb1c06-a3f3-4588-a049-f3dc82401a93",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.3,
        "x": 0.05,
        "y": 0.03
      },
      "kind": "title",
      "text": "AMPLIFY SALES AT C-STORE RETAILERS",
      "attrs": null,
      "subkind": "subtitle",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "a0629678-2c80-4e4d-80d1-280f2f0fca3a",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 13,
      "from": 2,
      "beatId": "4584ddea-3ae6-459d-aeaa-d24656046b05",
      "arcName": "The Sequoia Pitch",
      "arcSlug": "sequoia-pitch",
      "beatName": "Traction",
      "beatSlug": null,
      "evidence": "Traction is demonstrated through various slides, including customer logos, national scale, and retail network optimization.",
      "position": 2,
      "confidence": 0.8,
      "parentBeatName": null,
      "parentBeatSlug": null
    }
  ],
  "loops": [
    {
      "to": 5,
      "from": 3,
      "name": "Zoom In",
      "slug": "06-zoom-in",
      "bestFor": "Technical deep-dives, case studies, detailed analysis",
      "matchId": "7d3b2c7e-dd88-4bb5-ba9d-4f700aaa5565",
      "evidence": "The customer journey section on pages 3-5 provides a closer look at the GSTV consumer.",
      "position": 0,
      "objective": "What is the GSTV consumer like?",
      "structure": "The Big Picture -> Key Area of Focus -> Specific Detail -> Implication",
      "confidence": 0.7,
      "description": "Start broad, then progressively focus on specific details that prove your point"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}