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  "documentTitle": "Pitch deck: How gas station video platform GSTV is pitching advertisers",
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  "authorName": "GSTV",
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  "notes": "The slide uses a hub-and-spoke diagram centered on a photo of a consumer at a gas pump.",
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      "text": "Visits their fuel retailer ~1x/week; 79% of GSTV viewers enjoy the station experience; Viewers are +2.5x more attentive to GSTV than to ads on linear TV, and +3.2x more attentive to GSTV than to ads on CTV",
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      "text": "On the go - visits c-stores as a part of a busy shopping day or while traveling; Shops C-store retailers post fuel-up for snacks and beverages; Spends up to +4x more near immediately post fuel-up across top retailers",
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      "text": "104MM ENGAGED VIEWERS NATIONWIDE",
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      "text": "Engaged Viewers: 104MM",
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      "text": "Source: GSTV 2021 Audience Insights Study. Comscore, 2H 2021 avg. Tvision. Mfour Brand Lift Studies, 2016-2022. Screenforce/Amplified Intelligence, 2020. Analysis of fuel customer spend vs. non-fuel customer spend by a global credit brand, 2017.",
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      "kind": "title",
      "text": "Meet the GSTV Consumer",
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