{
  "docId": "019dd923-605c-759f-b6b1-b1cac92c40d2",
  "docSlug": "bi-93ab0333a3175e37",
  "documentTitle": "Pitch deck: How gas station video platform GSTV is pitching advertisers",
  "authorId": "Pitchdecks",
  "authorName": "GSTV",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.834,
  "pageNumber": 11,
  "pageCount": 13,
  "prevPage": 10,
  "nextPage": 12,
  "slideType": "traction",
  "function": "show_traction",
  "density": "balanced",
  "nDataPoints": 1,
  "notes": "The chart uses a stacked area representation to show incremental value.",
  "elementsJson": [
    "headline_text",
    "action_title",
    "area_chart",
    "callout_box",
    "footnote"
  ],
  "metadataConfidence": 0.95,
  "imagePath": null,
  "slideHref": "/slides/019dd923-605c-759f-b6b1-b1cac92c40d2/11",
  "deckHref": "/decks/019dd923-605c-759f-b6b1-b1cac92c40d2",
  "deckJsonHref": "/decks/019dd923-605c-759f-b6b1-b1cac92c40d2.json",
  "deckAnchorHref": "/decks/019dd923-605c-759f-b6b1-b1cac92c40d2#slide-11",
  "components": [
    {
      "bbox": {
        "h": 0.15,
        "w": 0.3,
        "x": 0.65,
        "y": 0.34
      },
      "kind": "callout",
      "text": "CPG campaigns on GSTV deliver +50% higher return on ad spend",
      "attrs": null,
      "subkind": "primary",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "9090ea7f-f6e8-43d6-83d0-f454e8ddb317",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.55,
        "w": 0.55,
        "x": 0.06,
        "y": 0.315
      },
      "kind": "chart",
      "text": "Stacked area chart showing Sales Lift vs Total Ad Spend",
      "attrs": null,
      "subkind": "area-stacked",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "f17fce98-a585-4ce8-8236-c27f6a57b3a0",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "Return on Ad Spend (ROAS): +50%",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd952-c0aa-76ce-98be-16a54a84405d",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.3,
        "x": 0.65,
        "y": 0.86
      },
      "kind": "source-note",
      "text": "vs. typical digital video campaigns (GSTV IRI Sales Lift Results vs NCS Digital Video ROAS Benchmarks)",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "943d116d-1ac3-467c-b578-04313c668996",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.85,
        "x": 0.05,
        "y": 0.07
      },
      "kind": "title",
      "text": "GSTV Amplify Retail Network Complements Brand Plans to Optimize and Grow Sales",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "bf49a812-9f06-48fc-84ce-645a048546f6",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 13,
      "from": 2,
      "beatId": "4584ddea-3ae6-459d-aeaa-d24656046b05",
      "arcName": "The Sequoia Pitch",
      "arcSlug": "sequoia-pitch",
      "beatName": "Traction",
      "beatSlug": null,
      "evidence": "Traction is demonstrated through various slides, including customer logos, national scale, and retail network optimization.",
      "position": 2,
      "confidence": 0.8,
      "parentBeatName": null,
      "parentBeatSlug": null
    }
  ],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}