{
  "docId": "019dd923-605c-759f-b6b1-ad3fc9225fa1",
  "docSlug": "bi-fcf66749afa3bb8e",
  "documentTitle": "Pitch deck helped ad platform GSTV beat the pandemic",
  "authorId": "Pitchdecks",
  "authorName": "GSTV",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.776,
  "pageNumber": 9,
  "pageCount": 12,
  "prevPage": 8,
  "nextPage": 10,
  "slideType": "why_now",
  "function": "argue_timing",
  "density": "dense",
  "nDataPoints": 13,
  "notes": "The slide uses a mix of external research citation and internal data to validate the 'why now' thesis.",
  "elementsJson": [
    "headline_text",
    "action_title",
    "big_number",
    "screenshot",
    "callout_box",
    "data_table"
  ],
  "metadataConfidence": 0.95,
  "imagePath": null,
  "slideHref": "/slides/019dd923-605c-759f-b6b1-ad3fc9225fa1/9",
  "deckHref": "/decks/019dd923-605c-759f-b6b1-ad3fc9225fa1",
  "deckJsonHref": "/decks/019dd923-605c-759f-b6b1-ad3fc9225fa1.json",
  "deckAnchorHref": "/decks/019dd923-605c-759f-b6b1-ad3fc9225fa1#slide-9",
  "components": [
    {
      "bbox": {
        "h": 0.05,
        "w": 0.65,
        "x": 0.32,
        "y": 0.4
      },
      "kind": "callout",
      "text": "Items Traditionally Purchased In Other Channels Are Surging At C-stores",
      "attrs": null,
      "subkind": "primary",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "786c04a3-b213-4cc3-818a-dd2b6effc0e8",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.4,
        "w": 0.65,
        "x": 0.32,
        "y": 0.5
      },
      "kind": "chart",
      "text": "Category growth percentages",
      "attrs": null,
      "subkind": "bar-vertical",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "19e27789-da39-4708-98d8-56e3692d75c6",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.7,
        "w": 0.3,
        "x": 0.02,
        "y": 0.22
      },
      "kind": "image",
      "text": "Research and Markets report snippet",
      "attrs": null,
      "subkind": "screenshot",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "2b9a7c04-b97d-435d-b492-aabbdd1f0c2c",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.2,
        "w": 0.15,
        "x": 0.82,
        "y": 0.12
      },
      "kind": "metric",
      "text": "104% SPENDING AT C-STORES",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "f07174c2-64d1-4b7e-895c-9e57f34d6bd5",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "C-store spending growth: 104%",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd952-d05f-7763-a0e5-e9d011f6682a",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.02,
        "w": 0.3,
        "x": 0.68,
        "y": 0.97
      },
      "kind": "source-note",
      "text": "Source: IRi COVID-19 Dashboard. CPG Demand Index. July 5, 2020 vs YAG levels.",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "ca34931e-70bd-4877-b7b9-ff9c2115aec8",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.45,
        "x": 0.03,
        "y": 0.03
      },
      "kind": "title",
      "text": "5 FUEL-UPS ARE: Convenient Purchases",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "4a4f1883-3bd4-4d05-9952-c1e8eb428a85",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [
    {
      "name": "why_now",
      "slug": null,
      "matchId": "3b45ce22-66f8-4996-8356-2d47ee5111c5",
      "evidence": "The slide explains the shift in consumer behavior due to the pandemic as a reason for current growth.",
      "confidence": 0.9
    }
  ],
  "arcBeats": [
    {
      "to": 10,
      "from": 9,
      "beatId": "6dc8f686-747b-4188-aaed-9f30c99d9970",
      "arcName": "Rags to Riches",
      "arcSlug": "rags-to-riches",
      "beatName": "The Breakthrough",
      "beatSlug": "rags-to-riches-the-breakthrough",
      "evidence": "The deck highlights the surge in items purchased at C-stores and the decline of TV usage",
      "position": 3,
      "confidence": 0.8,
      "parentBeatName": "Turn",
      "parentBeatSlug": "turn"
    }
  ],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}