{
  "docId": "019dd923-605c-759f-b6b1-ad3fc9225fa1",
  "docSlug": "bi-fcf66749afa3bb8e",
  "documentTitle": "Pitch deck helped ad platform GSTV beat the pandemic",
  "authorId": "Pitchdecks",
  "authorName": "GSTV",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.776,
  "pageNumber": 8,
  "pageCount": 12,
  "prevPage": 7,
  "nextPage": 9,
  "slideType": "traction",
  "function": "analyze_data",
  "density": "dense",
  "nDataPoints": 3,
  "notes": "The chart uses a baseline of 100 for the Y-axis, likely representing an index value.",
  "elementsJson": [
    "headline_text",
    "action_title",
    "line_chart",
    "footnote"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-605c-759f-b6b1-ad3fc9225fa1/8",
  "deckHref": "/decks/019dd923-605c-759f-b6b1-ad3fc9225fa1",
  "deckJsonHref": "/decks/019dd923-605c-759f-b6b1-ad3fc9225fa1.json",
  "deckAnchorHref": "/decks/019dd923-605c-759f-b6b1-ad3fc9225fa1#slide-8",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "Trips per household have stabilized YOY but sales and spending per household are up by +15%, making shopping trips more valuable.",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd952-d05f-7763-a0e5-42fd0b590c3a",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.6,
        "w": 0.95,
        "x": 0.03,
        "y": 0.28
      },
      "kind": "chart",
      "text": "Omnichannel Shopping Behavior",
      "attrs": null,
      "subkind": "line",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "270b9dd5-f6e6-4491-8747-a9c489637ae0",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "Spend per trip: +15%",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd952-d05f-7763-a0e5-45f6edb29cea",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.9,
        "x": 0.03,
        "y": 0.18
      },
      "kind": "paragraph",
      "text": "Trips per household have stabilized YOY but sales and spending per household are up by +15%, making shopping trips more valuable.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "fab20b62-26ac-447d-ac5f-255ea4ff1bd6",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.25,
        "x": 0.75,
        "y": 0.97
      },
      "kind": "source-note",
      "text": "Source: Numerator Insights. Online + B&M FMCG Channels",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "89a46390-d468-445a-b7a5-e5ccd8f2ac6c",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.25,
        "x": 0.03,
        "y": 0.03
      },
      "kind": "title",
      "text": "FUEL-UPS ARE: Stock-ups",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "94fb6d6f-f597-4aa4-a4b7-bb236506eca4",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 8,
      "from": 3,
      "beatId": "1f2bae08-f28f-45a7-a659-4cdaf1fd1156",
      "arcName": "Rags to Riches",
      "arcSlug": "rags-to-riches",
      "beatName": "Rising Success",
      "beatSlug": "rags-to-riches-rising-success",
      "evidence": "The deck shows GSTV's traction and success during the pandemic",
      "position": 2,
      "confidence": 0.8,
      "parentBeatName": "Development",
      "parentBeatSlug": "development"
    }
  ],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}