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  "documentTitle": "Pitch deck helped ad platform GSTV beat the pandemic",
  "authorId": "Pitchdecks",
  "authorName": "GSTV",
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  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
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  "notes": "The slide uses a color-coded table to highlight the risk profile of different sports leagues during the COVID-19 pandemic.",
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  "components": [
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      "kind": "metric",
      "text": "Ad revenue impact: $4.5 BILLION",
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      "text": "Source: Nielsen Ad Intel. The Hollywood Reporter, “The TV Fallout for College Football’s Partially Lost Season,” 8/11/20. Sports Pro Media, “Report: NFL 2019 regular season nets US$4.48bn in TV ad spend,” 1/16/20. Media Post, “Networks Could Lose Millions In Sports Advertising, With Big Hits To NBA, NHL, NCAA,” Mar 12, 2020",
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      "text": "League, Status, Traditional Video Advertising Impacted (Sep-Dec)",
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      "kind": "title",
      "text": "Fall Sports Inventory Outlook: Uncertainty Abounds; Billions of Impressions At Stake",
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      "arcName": "Rags to Riches",
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      "beatName": "Ultimate Achievement",
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      "evidence": "The deck concludes with the uncertainty in fall sports schedules and GSTV's fuel-ups being back",
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      "confidence": 0.8,
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      "name": "Cost Of Inaction",
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      "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
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