{
  "docId": "019dd923-605c-759f-b6b1-a60d16b5a37a",
  "docSlug": "bi-675ce00dce120879",
  "documentTitle": "Leaked ad sales deck reveals how Disney+ is taking on Netflix with ads",
  "authorId": "Pitchdecks",
  "authorName": "Disney",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.333,
  "pageNumber": 2,
  "pageCount": 4,
  "prevPage": 1,
  "nextPage": 3,
  "slideType": "segmentation",
  "function": "decompose_segments",
  "density": "dense",
  "nDataPoints": 0,
  "notes": "The slide uses a visual grouping of three categories: General Audience (16+), Audience 15 and Under, and Younger Kids Content.",
  "elementsJson": [
    "headline_text",
    "photo",
    "bullet_list"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-605c-759f-b6b1-a60d16b5a37a/2",
  "deckHref": "/decks/019dd923-605c-759f-b6b1-a60d16b5a37a",
  "deckJsonHref": "/decks/019dd923-605c-759f-b6b1-a60d16b5a37a.json",
  "deckAnchorHref": "/decks/019dd923-605c-759f-b6b1-a60d16b5a37a#slide-2",
  "components": [
    {
      "bbox": {
        "h": 0.3,
        "w": 0.25,
        "x": 0.05,
        "y": 0.25
      },
      "kind": "image",
      "text": "General Audience photo",
      "attrs": null,
      "subkind": "photo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "a7853b28-4688-4da5-b04a-0bb8533ee383",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.3,
        "w": 0.25,
        "x": 0.37,
        "y": 0.25
      },
      "kind": "image",
      "text": "Audience 15 and Under photo",
      "attrs": null,
      "subkind": "photo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "a8affe4d-9bd4-478b-840e-cf49ed17ae71",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.3,
        "w": 0.25,
        "x": 0.7,
        "y": 0.25
      },
      "kind": "image",
      "text": "Younger Kids Content photo",
      "attrs": null,
      "subkind": "photo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "bc4c8690-3816-4619-bf59-684e8bdec221",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.25,
        "x": 0.7,
        "y": 0.6
      },
      "kind": "list",
      "text": "Younger Kids Content: At launch, preschool content will be ad-free",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "7500475e-4c0c-4f47-89e7-5e4e5ede0771",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.25,
        "w": 0.25,
        "x": 0.05,
        "y": 0.6
      },
      "kind": "list",
      "text": "General Audience (16+): Eligible for all advertising; Category restrictions may apply; Audience Targeting 18+ (~AMJ 2023)",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "c7f8304c-df93-4be6-8fe1-44158ba936a5",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.3,
        "w": 0.25,
        "x": 0.37,
        "y": 0.6
      },
      "kind": "list",
      "text": "Audience 15 and Under: COPPA & CARU-compliant ads; Food/bev must meet nutrition guidelines; Adult categories restricted; No behavioral/geo-targeting; COPPA-compliant tags only",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "dfe635d0-cb06-4c1e-8931-15154e51c92a",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.6,
        "x": 0.2,
        "y": 0.05
      },
      "kind": "title",
      "text": "Disney+ Ad-Supported Inventory Offerings",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "c6c0a693-4047-4488-b84b-c5bc9b893ff2",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [
    {
      "name": "audience-segmentation",
      "slug": null,
      "matchId": "8209fc7e-814b-4cfc-bf08-c42bcca657e5",
      "evidence": "The slide segments the ad inventory based on age demographics and associated regulatory requirements.",
      "confidence": 1
    }
  ],
  "arcBeats": [
    {
      "to": 2,
      "from": 2,
      "beatId": "358ad4aa-0176-4f3e-8a20-4204b82edc6f",
      "arcName": "The Sequoia Pitch",
      "arcSlug": "sequoia-pitch",
      "beatName": "Market Size",
      "beatSlug": "sequoia-pitch-market-size",
      "evidence": "The segmentation slide implies a discussion of market size and opportunity.",
      "position": 1,
      "confidence": 0.8,
      "parentBeatName": "Evidence",
      "parentBeatSlug": "evidence"
    }
  ],
  "loops": [
    {
      "to": 4,
      "from": 2,
      "name": "Benchmark Gap",
      "slug": "39-benchmark-gap",
      "bestFor": "Performance improvement, competitive analysis, target setting",
      "matchId": "741deb4d-6d52-4777-a8ba-9f10322120ce",
      "evidence": "The comparison table and segmentation slides suggest a benchmark gap analysis.",
      "position": 0,
      "objective": "To highlight the competitive gap between Disney+ and other streaming services",
      "structure": "Our Performance -> Industry Average -> Best-in-Class -> The Gap = The Opportunity",
      "confidence": 0.7,
      "description": "Compare performance against best-in-class to quantify the opportunity"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}