{
  "docId": "019dd923-605c-759f-b6b1-7f658cd051df",
  "docSlug": "bi-2b714f2fda2e2af1",
  "documentTitle": "PITCH DECK: Google-backed WhereIsMyTransport raises $22 million",
  "authorId": "Pitchdecks",
  "authorName": "WhereIsMyTransport",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.776,
  "pageNumber": 2,
  "pageCount": 21,
  "prevPage": 1,
  "nextPage": 3,
  "slideType": "solution",
  "function": "present_solution",
  "density": "dense",
  "nDataPoints": 1,
  "notes": "The slide highlights the inclusion of informal transport routes, a key differentiator.",
  "elementsJson": [
    "screenshot",
    "paragraph"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-605c-759f-b6b1-7f658cd051df/2",
  "deckHref": "/decks/019dd923-605c-759f-b6b1-7f658cd051df",
  "deckJsonHref": "/decks/019dd923-605c-759f-b6b1-7f658cd051df.json",
  "deckAnchorHref": "/decks/019dd923-605c-759f-b6b1-7f658cd051df#slide-2",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "Rumbo includes informal transport routes, used by 80% of the population, which are poorly covered by other public transport apps.",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd952-b119-70d4-8fe1-cd01d05fe9df",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.1,
        "x": 0.65,
        "y": 0.1
      },
      "kind": "image",
      "text": "Rumbo logo",
      "attrs": null,
      "subkind": "logo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "17abefd6-8c3a-4417-8f69-5073affe0488",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.8,
        "w": 0.45,
        "x": 0.08,
        "y": 0.1
      },
      "kind": "image",
      "text": "Three mobile phone screens showing the Rumbo app interface.",
      "attrs": null,
      "subkind": "screenshot",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "c5a9dab0-38bc-47be-a1c9-894e2b8614fa",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "population coverage: 80%",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd952-b119-70d4-8fe1-d238501da9d3",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.5,
        "w": 0.35,
        "x": 0.6,
        "y": 0.25
      },
      "kind": "paragraph",
      "text": "Rumbo helps our users (Rumbis) get the most from public transport. Rumbo includes informal transport routes, used by 80% of the population, which are poorly covered by other public transport apps. Rumbo alerts users to disruptions on their commute so they can plan ahead, save time and money, and find alternative routes to their destination. Rumbo operates in Mexico City and expands into Lima in June 2021.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "ae8c44fa-425b-469d-b99b-8794cb1da530",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 3,
      "from": 1,
      "beatId": "b85c5f01-918b-49f0-8f74-030c93362c48",
      "arcName": "The Pixar Pitch",
      "arcSlug": "pixar-pitch",
      "beatName": "Once upon a time",
      "beatSlug": "pixar-pitch-once-upon-a-time",
      "evidence": "Introduction to Rumbo and its benefits",
      "position": 0,
      "confidence": 0.7,
      "parentBeatName": "Hook",
      "parentBeatSlug": "hook"
    }
  ],
  "loops": [
    {
      "to": 3,
      "from": 2,
      "name": "Aha Moment",
      "slug": "03-aha-moment",
      "bestFor": "Data-heavy sections, research findings, analytical arguments",
      "matchId": "05437c3d-7f85-4a26-a117-91133f1e177e",
      "evidence": "The initial slides present a testimonial and introduce Rumbo's solution",
      "position": 0,
      "objective": "Understand the problem and Rumbo's solution",
      "structure": "The Problem/Question -> What the Data Shows -> The Insight",
      "confidence": 0.6,
      "description": "Establish a tension, present data, then deliver the insight that changes everything"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}