{
  "docId": "019dd923-605c-759f-b6b1-7233a3bde4e2",
  "docSlug": "bi-4df9adf7d0d3c8ed",
  "documentTitle": "The pitch deck a golf startup used to raise $10 million in a Series A",
  "authorId": "Pitchdecks",
  "authorName": "Stix",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.774,
  "pageNumber": 11,
  "pageCount": 14,
  "prevPage": 10,
  "nextPage": 12,
  "slideType": "go_to_market",
  "function": "plan_implementation",
  "density": "dense",
  "nDataPoints": 1,
  "notes": "The slide uses a three-column layout to categorize marketing channels.",
  "elementsJson": [
    "action_title",
    "screenshot",
    "logo_grid",
    "headshot",
    "big_number"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-605c-759f-b6b1-7233a3bde4e2/11",
  "deckHref": "/decks/019dd923-605c-759f-b6b1-7233a3bde4e2",
  "deckJsonHref": "/decks/019dd923-605c-759f-b6b1-7233a3bde4e2.json",
  "deckAnchorHref": "/decks/019dd923-605c-759f-b6b1-7233a3bde4e2#slide-11",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "Influencers & Brand Makers: Over 88 Million in Reach",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd952-b668-75ec-8e65-1a92913d6a3b",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.45,
        "w": 0.3,
        "x": 0.65,
        "y": 0.35
      },
      "kind": "image",
      "text": "Influencer headshots and reach metrics",
      "attrs": null,
      "subkind": "icon-grid",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "dd6c29f3-127a-4af4-8f7e-361d03565a7c",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.45,
        "w": 0.3,
        "x": 0.35,
        "y": 0.35
      },
      "kind": "image",
      "text": "Media logos and review summary",
      "attrs": null,
      "subkind": "logo-grid",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "d957a21b-bea7-4e4c-9ade-5ae966e0fe68",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.45,
        "w": 0.28,
        "x": 0.05,
        "y": 0.35
      },
      "kind": "image",
      "text": "Ad screenshots",
      "attrs": null,
      "subkind": "screenshot",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "2bfea390-8fbf-4ece-84de-fc23bf433414",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.08,
        "w": 0.25,
        "x": 0.38,
        "y": 0.2
      },
      "kind": "list",
      "text": "Earned media and unbiased reviews.",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "54f67db8-b831-4a6c-a7f9-eddffc1f8dab",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.08,
        "w": 0.25,
        "x": 0.08,
        "y": 0.2
      },
      "kind": "list",
      "text": "Paid social & search advertising",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "6e0843aa-57fc-424f-b11f-c60e9959d4e5",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.08,
        "w": 0.25,
        "x": 0.68,
        "y": 0.2
      },
      "kind": "list",
      "text": "Influencers & Brand Makers: Over 88 Million in Reach",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "f620c976-7bd8-4284-bd66-2d7bfbb56cec",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.1,
        "x": 0.7,
        "y": 0.25
      },
      "kind": "metric",
      "text": "88 Million",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "38bf0427-c372-42f4-b78b-3806da6fb4c4",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "Reach: 88 Million",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd952-b668-75ec-8e65-1e02b754b8ec",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.7,
        "x": 0.15,
        "y": 0.05
      },
      "kind": "title",
      "text": "We have a robust and data driven growth strategy.",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "763bb336-78e2-49ff-ba6e-7e6fb1ceb2f8",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 13,
      "from": 2,
      "beatId": "c3bdb1b8-b6c9-44af-8db8-8e37557af523",
      "arcName": "The Sequoia Pitch",
      "arcSlug": "sequoia-pitch",
      "beatName": "Team",
      "beatSlug": "sequoia-pitch-team",
      "evidence": "Slides 2 and 13 present team information.",
      "position": 3,
      "confidence": 0.8,
      "parentBeatName": "Evidence",
      "parentBeatSlug": "evidence"
    }
  ],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}