{
  "docId": "019dd923-605c-759f-b6b1-7233a3bde4e2",
  "docSlug": "bi-4df9adf7d0d3c8ed",
  "documentTitle": "The pitch deck a golf startup used to raise $10 million in a Series A",
  "authorId": "Pitchdecks",
  "authorName": "Stix",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.774,
  "pageNumber": 10,
  "pageCount": 14,
  "prevPage": 9,
  "nextPage": 11,
  "slideType": "context",
  "function": "establish_context",
  "density": "dense",
  "nDataPoints": 2,
  "notes": "The slide uses a bar chart for age distribution and a pie chart for gender, with a photo grid for diversity.",
  "elementsJson": [
    "action_title",
    "bar_chart_vertical",
    "pie_chart",
    "photo"
  ],
  "metadataConfidence": 0.95,
  "imagePath": null,
  "slideHref": "/slides/019dd923-605c-759f-b6b1-7233a3bde4e2/10",
  "deckHref": "/decks/019dd923-605c-759f-b6b1-7233a3bde4e2",
  "deckJsonHref": "/decks/019dd923-605c-759f-b6b1-7233a3bde4e2.json",
  "deckAnchorHref": "/decks/019dd923-605c-759f-b6b1-7233a3bde4e2#slide-10",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "NGF: 24% of golfers are women",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd952-b668-75ec-8e64-99f52b3535bd",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.35,
        "w": 0.25,
        "x": 0.1,
        "y": 0.35
      },
      "kind": "chart",
      "text": "AGE",
      "attrs": null,
      "subkind": "bar-vertical",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "28a697d3-cbad-4a27-923a-1e7919979df8",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.35,
        "w": 0.25,
        "x": 0.4,
        "y": 0.35
      },
      "kind": "chart",
      "text": "GENDER",
      "attrs": null,
      "subkind": "pie",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "032c46ee-c5f1-4322-a733-faa8043dc0d1",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.35,
        "w": 0.2,
        "x": 0.7,
        "y": 0.35
      },
      "kind": "image",
      "text": "DIVERSITY",
      "attrs": null,
      "subkind": "icon-grid",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "db7ef339-c8f9-438f-9140-5fe7ab2bec9e",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "gender diversity: 24%",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd952-b668-75ec-8e64-9ebfec6ee2a0",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.2,
        "x": 0.4,
        "y": 0.75
      },
      "kind": "paragraph",
      "text": "NGF: 24% of golfers are women",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "f79002b3-81da-438f-9fd7-5c5949e196f7",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.8,
        "x": 0.1,
        "y": 0.05
      },
      "kind": "title",
      "text": "We are building an inclusive brand that represents the changing demographics of golf.",
      "attrs": null,
      "subkind": "action-title",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "7026c8fa-a9fb-43f3-887e-8980c4efc8f2",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [
    {
      "name": "audience-segmentation",
      "slug": null,
      "matchId": "6b39c591-41cf-49ed-bd84-fb81e9d9695b",
      "evidence": "The slide segments the golf market by age and gender to justify brand positioning.",
      "confidence": 0.8
    }
  ],
  "arcBeats": [
    {
      "to": 13,
      "from": 2,
      "beatId": "c3bdb1b8-b6c9-44af-8db8-8e37557af523",
      "arcName": "The Sequoia Pitch",
      "arcSlug": "sequoia-pitch",
      "beatName": "Team",
      "beatSlug": "sequoia-pitch-team",
      "evidence": "Slides 2 and 13 present team information.",
      "position": 3,
      "confidence": 0.8,
      "parentBeatName": "Evidence",
      "parentBeatSlug": "evidence"
    }
  ],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}