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  "documentTitle": "Here's the pitch deck genAI adtech startup Paramark used to raise $6M",
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  "authorName": "Paramark",
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  "notes": "Uses a pyramid-like hierarchy structure to frame the product roadmap.",
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      "kind": "callout",
      "text": "Why start with Measurement?",
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      "text": "Why start with Measurement? Directly affects CMO's and marketing team's survival. Without it, proving impact to CEOs, CFOs, and Boards is impossible. With it, CMOs have the toolset to grow the business sustainably.",
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      "text": "Vision: An AI-native Marketing Operating System",
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      "text": "Starting at Measurement, the most basic layer in the hierarchy of needs",
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