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  "documentTitle": "Here's the pitch deck genAI adtech startup Paramark used to raise $6M",
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      "text": "ROI of Paramark: [Client Name] estimates ROI from Paramark based on User Growth. [Client Name] is a high-growth business (doubling annually). Paramark enables each local team to re-allocate from lower to higher ROI channels with confidence.",
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      "text": "ACV / Upsell: Started as $5K pilot, followed by a 2 year commit – $60k for year 1 and $80k for year 2. Will expand with the customer on the number geographies (only doing KR and JP now) and number of tests.",
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      "text": "Problem / Opportunity: COO and country leads (Korea, Japan) realized AppsFlyer wasn't good enough to explain diminishing returns of channels.",
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      "text": "AppsFlyer wasn't enough to help us unlock growth. We had just started thinking about incrementality but nobody on the team had a ton of experience with it. After our pilot with Paramark, we decided to sign a 2 year contract with Paramark to operationalize both MMM and Incrementality testing. Paramark has been a solid partner – very hands on, responsive, and quick to improve the product with feedback from our teams. We're excited about the journey ahead.",
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