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  "documentTitle": "Here's the pitch deck genAI adtech startup Paramark used to raise $6M",
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  "authorName": "Paramark",
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  "notes": "The slide uses a testimonial-style narrative structure to validate the product's value proposition.",
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      "text": "Through Paramark, we were able to quantify the impact of every single channel on new opportunity creation.",
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      "text": "ACV: $120k",
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      "text": "While our MTA model helped us get directional insights, it wasn't answering the question of incrementality. Some channels would never get captured. Through Paramark, we were able to quantify the impact of every single channel on new opportunity creation. The Paramark team has also done a great job in assisting us with change management with our internal stakeholders across finance, business operations, and sales ops.",
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      "text": "ROI of Paramark: [Client] views Paramark as a growth lever. Using it within marketing to help set testing and experimentation timeline. Going forward, we're excited to make our other investments more effective and efficient.",
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      "text": "Problem / Opportunity: CMO and Head of Brand had no way to measure top of funnel campaigns, limiting investments and growth.",
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      "text": "ACV / Upsell: Started as $10K pilot, followed by a $120k/year deal. Expansion opportunities will focus on expanding with the customer on the number of models, experiments, and geographies.",
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