{
  "docId": "019dd923-605c-759f-b6b1-5913d94bdc92",
  "docSlug": "bi-4cfe58c2f7c7c091",
  "documentTitle": "PITCH DECK: Gelato raises $240 million for print-on-demand service",
  "authorId": "Pitchdecks",
  "authorName": "Gelato",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.777,
  "pageNumber": 9,
  "pageCount": 10,
  "prevPage": 8,
  "nextPage": 10,
  "slideType": "market_sizing",
  "function": "size_opportunity",
  "density": "dense",
  "nDataPoints": 16,
  "notes": "Includes advertising (B2B) in total market size calculation.",
  "elementsJson": [
    "action_title",
    "bar_chart_stacked",
    "photo",
    "data_table",
    "footnote"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-605c-759f-b6b1-5913d94bdc92/9",
  "deckHref": "/decks/019dd923-605c-759f-b6b1-5913d94bdc92",
  "deckJsonHref": "/decks/019dd923-605c-759f-b6b1-5913d94bdc92.json",
  "deckAnchorHref": "/decks/019dd923-605c-759f-b6b1-5913d94bdc92#slide-9",
  "components": [
    {
      "bbox": {
        "h": 0.72,
        "w": 0.38,
        "x": 0.11,
        "y": 0.18
      },
      "kind": "chart",
      "text": "Stacked bar chart comparing 2020 and 2025 market segments",
      "attrs": null,
      "subkind": "bar-stacked",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "8247b184-e1e1-4b60-8bde-acaf31f068fe",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.75,
        "w": 0.45,
        "x": 0.51,
        "y": 0.16
      },
      "kind": "image",
      "text": "Collage of customized products",
      "attrs": null,
      "subkind": "illustration",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "da90894e-d968-4722-a3ff-8e9ae723ad6b",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "TAM: $322Bn",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd952-b668-75ec-8e5f-23539ce2cc4a",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.63,
        "x": 0.17,
        "y": 0.97
      },
      "kind": "source-note",
      "text": "Note: Based on retail price. Source: Smithers Pira, Technavio, Markets & Markets, Grand View Research Mordor Intelligence, Goldstein Research",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "93eb720a-e6d8-49fb-a977-64ed9f266bdf",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.12,
        "w": 0.92,
        "x": 0.04,
        "y": 0.03
      },
      "kind": "title",
      "text": "The TAM for customized products is fuelled by the growth in e-commerce, expected to exceed $300Bn by 2025",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "dcbf395a-fb9d-43f3-8acc-93d374e4b51e",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 10,
      "from": 9,
      "beatId": "0a5cf6d7-6310-45fb-8db0-134fa4793a52",
      "arcName": "The Sequoia Pitch",
      "arcSlug": "sequoia-pitch",
      "beatName": "Market Size",
      "beatSlug": "sequoia-pitch-market-size",
      "evidence": "Market sizing is discussed on pages 9 and 10",
      "position": 2,
      "confidence": 0.8,
      "parentBeatName": "Evidence",
      "parentBeatSlug": "evidence"
    }
  ],
  "loops": [
    {
      "to": 10,
      "from": 9,
      "name": "Why Now",
      "slug": "15-why-now",
      "bestFor": "Sales pitches, fundraising, requesting immediate budget approval",
      "matchId": "e33f9fdb-cc68-4f3b-b048-73718ba3b101",
      "evidence": "The market sizing section implies that the time is right for growth in customized products",
      "position": 1,
      "objective": "Why is now the right time for Gelato's solution?",
      "structure": "The Context (Trends) -> The Trigger Event -> The Window of Opportunity",
      "confidence": 0.6,
      "description": "Create temporal urgency by proving that the window of opportunity is opening or closing"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}