{
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  "documentTitle": "Pitch deck from IAC's Dotdash shows media growth strategy",
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  "authorName": "Dotdash",
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  "notes": "The chart uses a grouped bar format to contrast incumbent traffic against challenger traffic.",
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  "slideHref": "/slides/019dd923-605c-759f-b6b1-4017477f3df3/6",
  "deckHref": "/decks/019dd923-605c-759f-b6b1-4017477f3df3",
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      "text": "Monthly Unique Visitors",
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      "kind": "source-note",
      "text": "Millions of Monthly Unique Visitors (Comscore Oct. '19)",
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      "kind": "title",
      "text": "Challenger Brands in Large Markets",
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      "evidence": "Direct comparison of incumbent vs challenger metrics across categories",
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