{
  "docId": "019dd923-605c-759f-b6b1-3d2ed0bbaba2",
  "docSlug": "bi-292506f07c8a4dae",
  "documentTitle": "Pitch deck: Fourward Ventures VC is raising $50M to back celeb brands",
  "authorId": "Pitchdecks",
  "authorName": "Fourward Ventures",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.334,
  "pageNumber": 9,
  "pageCount": 17,
  "prevPage": 8,
  "nextPage": 10,
  "slideType": "traction",
  "function": "show_traction",
  "density": "overcrowded",
  "nDataPoints": 1,
  "notes": "The slide uses a split-screen layout to showcase two distinct portfolio success stories.",
  "elementsJson": [
    "headline_text",
    "paragraph",
    "logo_grid",
    "photo"
  ],
  "metadataConfidence": 0.95,
  "imagePath": null,
  "slideHref": "/slides/019dd923-605c-759f-b6b1-3d2ed0bbaba2/9",
  "deckHref": "/decks/019dd923-605c-759f-b6b1-3d2ed0bbaba2",
  "deckJsonHref": "/decks/019dd923-605c-759f-b6b1-3d2ed0bbaba2.json",
  "deckAnchorHref": "/decks/019dd923-605c-759f-b6b1-3d2ed0bbaba2#slide-9",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "Our unique value proposition is a driving force that helps us stand out from other firms fighting for allocation from founders.",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd952-b119-70d4-8fd6-9127eb55d2bd",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.15,
        "x": 0.62,
        "y": 0.35
      },
      "kind": "image",
      "text": "Bryn Pharma logo",
      "attrs": null,
      "subkind": "logo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "0bcf2f39-fb01-4aa0-94f9-d01f5319873e",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.15,
        "x": 0.18,
        "y": 0.35
      },
      "kind": "image",
      "text": "Goodles logo",
      "attrs": null,
      "subkind": "logo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "3370796a-1cf1-4879-90a0-f4d38186f083",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.25,
        "w": 0.1,
        "x": 0.65,
        "y": 0.7
      },
      "kind": "image",
      "text": "Bryn Pharma product image",
      "attrs": null,
      "subkind": "photo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "8a9ac337-6bcc-4cb5-a5e6-a97c76230b4f",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.25,
        "w": 0.1,
        "x": 0.2,
        "y": 0.7
      },
      "kind": "image",
      "text": "Goodles product image",
      "attrs": null,
      "subkind": "photo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "da68655d-a778-465d-bce5-af869120f2cc",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.25,
        "w": 0.4,
        "x": 0.05,
        "y": 0.45
      },
      "kind": "list",
      "text": "Re-inventing a classic CPG staple with bold flavors, & nutritional ingredients. Co-founded by Gal Gadot, Goodles demonstrates the power of celebrity. In a short amount of time, they are nationwide with most major retailers, rolling out to new ones monthly.",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "2071e3bf-761c-42da-b1b3-f4c1bf470e0c",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.25,
        "w": 0.4,
        "x": 0.55,
        "y": 0.45
      },
      "kind": "list",
      "text": "Developing a proprietary, non-injectable, nasal delivery system for the treatment of anaphylaxis. Painless & needle-free, Bryn enables users to treat allergic reactions quickly, effectively and safely. 1 dose delivers comparable levels of epinephrine as 2 EpiPen injections.",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "4d0b916e-cb85-4cd1-bd81-7007f552cdb3",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.9,
        "x": 0.05,
        "y": 0.15
      },
      "kind": "paragraph",
      "text": "Beyond our access to these deals, founders want us on their cap table because they know the value our fund can bring to the table. Our portfolio companies have held some of the most competitive rounds in VC. Our unique value proposition is a driving force that helps us stand out from other firms fighting for allocation from founders.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "e9ce0b0d-32a8-493f-a188-2c8d5549f44e",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.9,
        "x": 0.05,
        "y": 0.05
      },
      "kind": "title",
      "text": "THE REPUTATION WE HAVE BUILT AMONGST OUR GROWING NETWORK HAS FUELED OUR DEAL FLOW",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "06d4e59d-5e27-4497-b29a-66f3cb6afb29",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Social Proof",
      "slug": "social-proof",
      "agent": "Storyteller",
      "layer": "slide",
      "matchId": "4f7f80fb-19f4-45cd-85a4-5b81bfd63fba",
      "evidence": "Our portfolio companies have held some of the most competitive round",
      "confidence": 0.8
    }
  ],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 9,
      "from": 8,
      "beatId": "5ad3949f-a4fb-47b4-8b1c-f37bf78ba273",
      "arcName": "The Sequoia Pitch",
      "arcSlug": "sequoia-pitch",
      "beatName": "Traction",
      "beatSlug": null,
      "evidence": "The traction slides demonstrate progress.",
      "position": 3,
      "confidence": 0.8,
      "parentBeatName": null,
      "parentBeatSlug": null
    }
  ],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}