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  "documentTitle": "Pitch deck for VaynerCommerce, Gary Vaynerchuk's commerce consultancy",
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      "text": "Despite brands making meaningful investments into data & analytics over the past 5 years, our observation has been that brands still don't understand what data they should be measuring. Brands have built incentive structures that sabotage customer lifetime value growth. This is because the brands have the wrong measurement and accounting systems in place. They are unable to tell the relative health of their customer base, how to put this data together to tell a complete story, and how to turn this data into meaningful next steps across different functions of the organization.",
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      "text": "BRANDS HAVE BUILT INCENTIVE STRUCTURES THAT SABOTAGE CUSTOMER LIFETIME VALUE GROWTH",
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