{
  "docId": "019dd923-605c-759f-b6b1-24f3ce5dd37b",
  "docSlug": "bi-e71f89192a3af50b",
  "documentTitle": "Pitch deck example Verishop fashion startup used to raise $40 million",
  "authorId": "Pitchdecks",
  "authorName": "Verishop",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.761,
  "pageNumber": 7,
  "pageCount": 16,
  "prevPage": 6,
  "nextPage": 8,
  "slideType": "problem_statement",
  "function": "frame_problem",
  "density": "balanced",
  "nDataPoints": 0,
  "notes": null,
  "elementsJson": [
    "paragraph"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-605c-759f-b6b1-24f3ce5dd37b/7",
  "deckHref": "/decks/019dd923-605c-759f-b6b1-24f3ce5dd37b",
  "deckJsonHref": "/decks/019dd923-605c-759f-b6b1-24f3ce5dd37b.json",
  "deckAnchorHref": "/decks/019dd923-605c-759f-b6b1-24f3ce5dd37b#slide-7",
  "components": [
    {
      "bbox": {
        "h": 0.185,
        "w": 0.744,
        "x": 0.128,
        "y": 0.248
      },
      "kind": "list",
      "text": "Independent brands and creators are lost in the crowd. They need a place to tell their story and be discovered and a business partner to help them navigate marketing, operating, and financing challenges.",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "0af435b1-c577-424b-af68-5bc22614546c",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.185,
        "w": 0.744,
        "x": 0.128,
        "y": 0.608
      },
      "kind": "list",
      "text": "Consumers Don't Know How to Discover New Brands. Most people occasionally come across new brands on their social feed. However, shopping experience on social is not optimal. No easy way to search, sort and often poor delivery and customer service.",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "147ddc77-74b3-4d9f-8907-7d42d02ed776",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.065,
        "w": 0.295,
        "x": 0.056,
        "y": 0.068
      },
      "kind": "title",
      "text": "The Problem",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "7d4f6c71-3609-4b3e-9812-b7c05fcad164",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 7,
      "from": 6,
      "beatId": "cd301da4-aa02-4b99-beba-5f416c5be08a",
      "arcName": "The Pixar Pitch",
      "arcSlug": "pixar-pitch",
      "beatName": "Problem (Identify pain)",
      "beatSlug": "problem-agitate-solution-problem-identify-pain",
      "evidence": "presents consumer and brand problems",
      "position": 1,
      "confidence": 0.8,
      "parentBeatName": "Complication",
      "parentBeatSlug": "complication"
    }
  ],
  "loops": [
    {
      "to": 9,
      "from": 4,
      "name": "Logic Chain",
      "slug": "01-logic-chain",
      "bestFor": "Skeptical audiences, controversial recommendations, rigorous analysis",
      "matchId": "30b03630-6088-4642-b1a4-dcbef1a3092b",
      "evidence": "links solution to community and shared services",
      "position": 0,
      "objective": "how Verishop solves the discovery problem",
      "structure": "Premise 1 (Accepted truth) -> Premise 2 (Observed fact) -> Therefore... (Inevitable conclusion)",
      "confidence": 0.7,
      "description": "Build an airtight chain of logic where each premise leads inevitably to the conclusion"
    },
    {
      "to": 7,
      "from": 6,
      "name": "Cost Of Inaction",
      "slug": "27-cost-of-inaction",
      "bestFor": "Urgent budget requests, compliance, risk mitigation",
      "matchId": "3190139f-0999-4846-931f-29ecf21c79ed",
      "evidence": "presents consumer problems",
      "position": 1,
      "objective": "what happens if consumers don't find new brands",
      "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
      "confidence": 0.6,
      "description": "Quantify what happens if the audience does nothing"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}