{
  "docId": "019dd923-605c-759f-b6b0-ff2f78ae7d17",
  "docSlug": "bi-41f33baa0dc397af",
  "documentTitle": "The pitch deck TomoCredit used to raise funding from Morgan Stanley",
  "authorId": "Pitchdecks",
  "authorName": "TomoCredit",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.774,
  "pageNumber": 8,
  "pageCount": 10,
  "prevPage": 7,
  "nextPage": 9,
  "slideType": "solution",
  "function": "present_solution",
  "density": "sparse",
  "nDataPoints": 0,
  "notes": "Hub-and-spoke diagram showing Tomo at the center connected to three data sources.",
  "elementsJson": [
    "action_title",
    "infographic",
    "icon_grid"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-605c-759f-b6b0-ff2f78ae7d17/8",
  "deckHref": "/decks/019dd923-605c-759f-b6b0-ff2f78ae7d17",
  "deckJsonHref": "/decks/019dd923-605c-759f-b6b0-ff2f78ae7d17.json",
  "deckAnchorHref": "/decks/019dd923-605c-759f-b6b0-ff2f78ae7d17#slide-8",
  "components": [
    {
      "bbox": {
        "h": 0.7,
        "w": 0.7,
        "x": 0.15,
        "y": 0.2
      },
      "kind": "diagram",
      "text": "Tomo connected to Bank History, Crypto Data, and Stocks Data",
      "attrs": null,
      "subkind": "hub-spoke",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "3c22104b-9226-4517-983f-a19f2558eaf3",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.08,
        "x": 0.9,
        "y": 0.02
      },
      "kind": "image",
      "text": "tomo",
      "attrs": null,
      "subkind": "logo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "2c18cee9-7efb-4c76-b2a0-c8364d3ab026",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.7,
        "x": 0.05,
        "y": 0.05
      },
      "kind": "title",
      "text": "Underwriting based on digital data, not FICO",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "6edb11c9-1f09-4801-a352-601633cca15f",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [
    {
      "name": "hub-spoke",
      "slug": null,
      "matchId": "f3685fef-fe98-471f-93c5-5a9b37c37722",
      "evidence": "Central node connected to peripheral nodes",
      "confidence": 1
    }
  ],
  "arcBeats": [
    {
      "to": 8,
      "from": 8,
      "beatId": "2f1a79a2-1ded-41f6-9bf7-5f8607329c57",
      "arcName": "The Sequoia Pitch",
      "arcSlug": "sequoia-pitch",
      "beatName": "Solution",
      "beatSlug": "sequoia-pitch-solution",
      "evidence": "The solution is described on page 8",
      "position": 1,
      "confidence": 0.8,
      "parentBeatName": "Turn",
      "parentBeatSlug": "turn"
    }
  ],
  "loops": [
    {
      "to": 8,
      "from": 5,
      "name": "Cost Of Inaction",
      "slug": "27-cost-of-inaction",
      "bestFor": "Urgent budget requests, compliance, risk mitigation",
      "matchId": "9336f96c-20fd-48bc-9aca-f4a5cf740739",
      "evidence": "The deck presents the problem of current underwriting methods and then offers TomoCredit as a solution",
      "position": 0,
      "objective": "Highlight the limitations of current underwriting methods and the benefits of TomoCredit's solution",
      "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
      "confidence": 0.7,
      "description": "Quantify what happens if the audience does nothing"
    },
    {
      "to": 10,
      "from": 2,
      "name": "Why Now",
      "slug": "15-why-now",
      "bestFor": "Sales pitches, fundraising, requesting immediate budget approval",
      "matchId": "9866d6fb-235a-44a2-b7da-2b9ba2bf6c4a",
      "evidence": "The vision presented on page 2 and the conclusion on page 10 emphasize the timeliness and future relevance of TomoCredit's solution",
      "position": 1,
      "objective": "Explain why TomoCredit's solution is timely and necessary",
      "structure": "The Context (Trends) -> The Trigger Event -> The Window of Opportunity",
      "confidence": 0.6,
      "description": "Create temporal urgency by proving that the window of opportunity is opening or closing"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}