{
  "docId": "019dd923-605c-759f-b6b0-ff2f78ae7d17",
  "docSlug": "bi-41f33baa0dc397af",
  "documentTitle": "The pitch deck TomoCredit used to raise funding from Morgan Stanley",
  "authorId": "Pitchdecks",
  "authorName": "TomoCredit",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.774,
  "pageNumber": 7,
  "pageCount": 10,
  "prevPage": 6,
  "nextPage": 8,
  "slideType": "traction",
  "function": "show_traction",
  "density": "balanced",
  "nDataPoints": 3,
  "notes": "The chart uses placeholders $X, $Y, and $Z for specific financial figures.",
  "elementsJson": [
    "bar_chart_vertical"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-605c-759f-b6b0-ff2f78ae7d17/7",
  "deckHref": "/decks/019dd923-605c-759f-b6b0-ff2f78ae7d17",
  "deckJsonHref": "/decks/019dd923-605c-759f-b6b0-ff2f78ae7d17.json",
  "deckAnchorHref": "/decks/019dd923-605c-759f-b6b0-ff2f78ae7d17#slide-7",
  "components": [
    {
      "bbox": {
        "h": 0.05,
        "w": 0.2,
        "x": 0.25,
        "y": 0.65
      },
      "kind": "callout",
      "text": "1000% Growth",
      "attrs": null,
      "subkind": "primary",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "f12b3359-0df3-4517-ae71-bafb8d865a4b",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.75,
        "w": 0.95,
        "x": 0.03,
        "y": 0.15
      },
      "kind": "chart",
      "text": "Monthly revenue growth chart",
      "attrs": null,
      "subkind": "bar-vertical",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "c9eed241-8999-4616-bc14-176dfc4351a3",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "Growth: 1000%",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd952-b667-711e-a95a-44163a3c8868",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.15,
        "x": 0.03,
        "y": 0.95
      },
      "kind": "source-note",
      "text": "Private and Confidential",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "636e2be3-eb1c-4089-b348-9678bf991179",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.06,
        "w": 0.23,
        "x": 0.03,
        "y": 0.08
      },
      "kind": "title",
      "text": "2021 - 2022",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "49652760-74f7-4a82-8d0b-582aba8d43fa",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [],
  "arcBeats": [],
  "loops": [
    {
      "to": 8,
      "from": 5,
      "name": "Cost Of Inaction",
      "slug": "27-cost-of-inaction",
      "bestFor": "Urgent budget requests, compliance, risk mitigation",
      "matchId": "9336f96c-20fd-48bc-9aca-f4a5cf740739",
      "evidence": "The deck presents the problem of current underwriting methods and then offers TomoCredit as a solution",
      "position": 0,
      "objective": "Highlight the limitations of current underwriting methods and the benefits of TomoCredit's solution",
      "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
      "confidence": 0.7,
      "description": "Quantify what happens if the audience does nothing"
    },
    {
      "to": 10,
      "from": 2,
      "name": "Why Now",
      "slug": "15-why-now",
      "bestFor": "Sales pitches, fundraising, requesting immediate budget approval",
      "matchId": "9866d6fb-235a-44a2-b7da-2b9ba2bf6c4a",
      "evidence": "The vision presented on page 2 and the conclusion on page 10 emphasize the timeliness and future relevance of TomoCredit's solution",
      "position": 1,
      "objective": "Explain why TomoCredit's solution is timely and necessary",
      "structure": "The Context (Trends) -> The Trigger Event -> The Window of Opportunity",
      "confidence": 0.6,
      "description": "Create temporal urgency by proving that the window of opportunity is opening or closing"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}