{
  "docId": "019dd923-605c-759f-b6b0-ff2f78ae7d17",
  "docSlug": "bi-41f33baa0dc397af",
  "documentTitle": "The pitch deck TomoCredit used to raise funding from Morgan Stanley",
  "authorId": "Pitchdecks",
  "authorName": "TomoCredit",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.774,
  "pageNumber": 5,
  "pageCount": 10,
  "prevPage": 4,
  "nextPage": 6,
  "slideType": "problem_statement",
  "function": "frame_problem",
  "density": "sparse",
  "nDataPoints": 1,
  "notes": "The slide uses a high-contrast visual to emphasize the 'Credit Poor' pain point.",
  "elementsJson": [
    "big_number"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-605c-759f-b6b0-ff2f78ae7d17/5",
  "deckHref": "/decks/019dd923-605c-759f-b6b0-ff2f78ae7d17",
  "deckJsonHref": "/decks/019dd923-605c-759f-b6b0-ff2f78ae7d17.json",
  "deckAnchorHref": "/decks/019dd923-605c-759f-b6b0-ff2f78ae7d17#slide-5",
  "components": [
    {
      "bbox": {
        "h": 0.57,
        "w": 0.32,
        "x": 0.105,
        "y": 0.21
      },
      "kind": "metric",
      "text": "40M+",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "78342dc6-1498-40dc-9efd-5d739a03b803",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "Credit invisible population: 40M+",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd952-b667-711e-a95a-27405cb7fd54",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.25,
        "w": 0.25,
        "x": 0.525,
        "y": 0.335
      },
      "kind": "title",
      "text": "Cash Rich, Stock Rich, Crypto Rich Credit Poor",
      "attrs": null,
      "subkind": "action-title",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "098c9fe6-f261-4199-b3ea-144df1854755",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Problem-Agitate-Solve (PAS)",
      "slug": "problem-agitate-solve-pas",
      "agent": "Storyteller",
      "layer": "slide",
      "matchId": "20f2efb1-93e7-4ddf-bd51-474968c46350",
      "evidence": "The slide presents a problem statement, highlighting a specific issue faced by a particular group.",
      "confidence": 0.7
    }
  ],
  "frameworks": [
    {
      "name": "audience-segmentation",
      "slug": null,
      "matchId": "d2075305-288d-42d6-9859-8d0b04b7a580",
      "evidence": "Identifies a specific group of people based on their financial status.",
      "confidence": 0.8
    }
  ],
  "arcBeats": [
    {
      "to": 5,
      "from": 5,
      "beatId": "6fefed39-aa24-4e21-9389-0eefcd5cf3ec",
      "arcName": "The Sequoia Pitch",
      "arcSlug": "sequoia-pitch",
      "beatName": "Problem",
      "beatSlug": "sequoia-pitch-problem",
      "evidence": "The problem statement is clearly presented on page 5",
      "position": 0,
      "confidence": 0.8,
      "parentBeatName": "Complication",
      "parentBeatSlug": "complication"
    }
  ],
  "loops": [
    {
      "to": 8,
      "from": 5,
      "name": "Cost Of Inaction",
      "slug": "27-cost-of-inaction",
      "bestFor": "Urgent budget requests, compliance, risk mitigation",
      "matchId": "9336f96c-20fd-48bc-9aca-f4a5cf740739",
      "evidence": "The deck presents the problem of current underwriting methods and then offers TomoCredit as a solution",
      "position": 0,
      "objective": "Highlight the limitations of current underwriting methods and the benefits of TomoCredit's solution",
      "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
      "confidence": 0.7,
      "description": "Quantify what happens if the audience does nothing"
    },
    {
      "to": 10,
      "from": 2,
      "name": "Why Now",
      "slug": "15-why-now",
      "bestFor": "Sales pitches, fundraising, requesting immediate budget approval",
      "matchId": "9866d6fb-235a-44a2-b7da-2b9ba2bf6c4a",
      "evidence": "The vision presented on page 2 and the conclusion on page 10 emphasize the timeliness and future relevance of TomoCredit's solution",
      "position": 1,
      "objective": "Explain why TomoCredit's solution is timely and necessary",
      "structure": "The Context (Trends) -> The Trigger Event -> The Window of Opportunity",
      "confidence": 0.6,
      "description": "Create temporal urgency by proving that the window of opportunity is opening or closing"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}