{
  "docId": "019dd923-605c-759f-b6b0-ff2f78ae7d17",
  "docSlug": "bi-41f33baa0dc397af",
  "documentTitle": "The pitch deck TomoCredit used to raise funding from Morgan Stanley",
  "authorId": "Pitchdecks",
  "authorName": "TomoCredit",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.774,
  "pageNumber": 3,
  "pageCount": 10,
  "prevPage": 2,
  "nextPage": 4,
  "slideType": "market_sizing",
  "function": "size_opportunity",
  "density": "balanced",
  "nDataPoints": 4,
  "notes": "The pyramid segments represent population counts (50M, 80M, 120M) and the highlighted segment is 40M.",
  "elementsJson": [
    "pyramid",
    "callout_box"
  ],
  "metadataConfidence": 0.95,
  "imagePath": null,
  "slideHref": "/slides/019dd923-605c-759f-b6b0-ff2f78ae7d17/3",
  "deckHref": "/decks/019dd923-605c-759f-b6b0-ff2f78ae7d17",
  "deckJsonHref": "/decks/019dd923-605c-759f-b6b0-ff2f78ae7d17.json",
  "deckAnchorHref": "/decks/019dd923-605c-759f-b6b0-ff2f78ae7d17#slide-3",
  "components": [
    {
      "bbox": {
        "h": 0.15,
        "w": 0.3,
        "x": 0.63,
        "y": 0.23
      },
      "kind": "callout",
      "text": "\"Hidden Prime\" No Credit History Stuck with Debit Card",
      "attrs": null,
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      "componentId": "d7c2f581-bc7f-40a9-a8cf-2d086770733e",
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    {
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      "kind": "callout",
      "text": "No Credit History, Stuck with Debit Card",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
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      "componentId": "019dd952-b667-711e-a95c-d4da5068f218",
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    {
      "bbox": {
        "h": 0.8,
        "w": 0.5,
        "x": 0.15,
        "y": 0.1
      },
      "kind": "diagram",
      "text": "High Credit Score to No Credit Score pyramid",
      "attrs": null,
      "subkind": "pyramid",
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      "componentId": "dedde5b6-a668-4219-82c8-12a373b55e9b",
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    },
    {
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      "kind": "metric",
      "text": "Market Size: 40M",
      "attrs": null,
      "subkind": "primary",
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      "kind": "source-note",
      "text": "Source: Consumer Financial Protection Bureau",
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  ],
  "metrics": [],
  "tools": [],
  "frameworks": [
    {
      "name": "market-segmentation-pyramid",
      "slug": null,
      "matchId": "38038e6c-e9f6-4392-ba11-19caa6270620",
      "evidence": "Pyramid chart used to segment population by credit score tiers.",
      "confidence": 1
    }
  ],
  "arcBeats": [
    {
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      "from": 3,
      "beatId": "7fc13220-2762-444d-878c-4306f5e39d18",
      "arcName": "The Sequoia Pitch",
      "arcSlug": "sequoia-pitch",
      "beatName": "Market Size",
      "beatSlug": "sequoia-pitch-market-size",
      "evidence": "Market sizing is presented on page 3",
      "position": 2,
      "confidence": 0.8,
      "parentBeatName": "Evidence",
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  "loops": [
    {
      "to": 10,
      "from": 2,
      "name": "Why Now",
      "slug": "15-why-now",
      "bestFor": "Sales pitches, fundraising, requesting immediate budget approval",
      "matchId": "9866d6fb-235a-44a2-b7da-2b9ba2bf6c4a",
      "evidence": "The vision presented on page 2 and the conclusion on page 10 emphasize the timeliness and future relevance of TomoCredit's solution",
      "position": 1,
      "objective": "Explain why TomoCredit's solution is timely and necessary",
      "structure": "The Context (Trends) -> The Trigger Event -> The Window of Opportunity",
      "confidence": 0.6,
      "description": "Create temporal urgency by proving that the window of opportunity is opening or closing"
    }
  ],
  "imagePathAlt": null,
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  "locked": true
}