{
  "docId": "019dd923-605c-759f-b6b0-f9066a180825",
  "docSlug": "bi-37d0a68e25a70cdf",
  "documentTitle": "The pitch deck edtech startup Tract used to raise $7 million",
  "authorId": "Pitchdecks",
  "authorName": "Tract",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.768,
  "pageNumber": 2,
  "pageCount": 12,
  "prevPage": 1,
  "nextPage": 3,
  "slideType": "context",
  "function": "establish_context",
  "density": "balanced",
  "nDataPoints": 1,
  "notes": "Uses visual imagery of prominent creators (Charli D'Amelio and Ryan Kaji) to illustrate the point.",
  "elementsJson": [
    "big_number",
    "paragraph",
    "photo"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-605c-759f-b6b0-f9066a180825/2",
  "deckHref": "/decks/019dd923-605c-759f-b6b0-f9066a180825",
  "deckJsonHref": "/decks/019dd923-605c-759f-b6b0-f9066a180825.json",
  "deckAnchorHref": "/decks/019dd923-605c-759f-b6b0-f9066a180825#slide-2",
  "components": [
    {
      "bbox": {
        "h": 0.482,
        "w": 0.415,
        "x": 0.585,
        "y": 0.074
      },
      "kind": "image",
      "text": "Charli D'Amelio with TikTok logo",
      "attrs": null,
      "subkind": "photo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "2ee59dbc-1253-4db5-a3a9-d66561645efd",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.444,
        "w": 0.415,
        "x": 0.585,
        "y": 0.556
      },
      "kind": "image",
      "text": "Ryan Kaji with YouTube logo",
      "attrs": null,
      "subkind": "photo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "8a5a94f2-2b1e-4123-af10-8b3311b98468",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.25,
        "w": 0.35,
        "x": 0.05,
        "y": 0.25
      },
      "kind": "metric",
      "text": "75%",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "af62b191-7974-4c45-9fcf-adcbbfc57100",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "percentage of kids wanting to be creators: 75%",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd952-b11b-751b-936c-d9794b736a39",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.4,
        "x": 0.05,
        "y": 0.5
      },
      "kind": "paragraph",
      "text": "of kids ages 6-17 want to be TikTok or YouTube Creators",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "47d43e74-bd79-40a6-a1c1-6e7146f31785",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 4,
      "from": 2,
      "beatId": "9f9b465b-7624-4f47-9eff-3b8919f78794",
      "arcName": "Problem-Agitate-Solution",
      "arcSlug": "problem-agitate-solution",
      "beatName": "Problem",
      "beatSlug": "problem-agitate-solution-problem-identify-pain",
      "evidence": "Slides 2-4 highlight kids' aspirations and existing limitations",
      "position": 0,
      "confidence": 0.8,
      "parentBeatName": "Complication",
      "parentBeatSlug": "complication"
    }
  ],
  "loops": [
    {
      "to": 5,
      "from": 2,
      "name": "Cost Of Inaction",
      "slug": "27-cost-of-inaction",
      "bestFor": "Urgent budget requests, compliance, risk mitigation",
      "matchId": "ba72bdd6-b1bf-4ead-98bb-bd8414365aa5",
      "evidence": "Slides 2-5 imply the consequences of inaction",
      "position": 0,
      "objective": "What if kids' creative potential is not tapped?",
      "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
      "confidence": 0.6,
      "description": "Quantify what happens if the audience does nothing"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}