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      "text": "1. Edu-Influencers and existing teachers share Tract with their community. 2. Teachers sign up free, get started in under 5 minutes, and immediately plug Tract into instructional or enrichment time. 3. Word of mouth referrals accelerate in-school expansions and activate kid social networks at school. 4. Extended usage graduates kids into Creators, which triples their engagement. 5. The top Creators build large audiences, generate new videos weekly, and evangelize Tract beyond the classroom.",
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