{
  "docId": "019dd923-605c-759f-b6b0-f5f0e5c24e50",
  "docSlug": "bi-2e559aa502cea7eb",
  "documentTitle": "The pitch deck Falkon used to raise $16 million in Series A funding",
  "authorId": "Pitchdecks",
  "authorName": "Falkon",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.777,
  "pageNumber": 9,
  "pageCount": 18,
  "prevPage": 8,
  "nextPage": 10,
  "slideType": "why_now",
  "function": "argue_timing",
  "density": "sparse",
  "nDataPoints": 0,
  "notes": "The background is a 'Marketing Technology Landscape' supergraphic, used here to convey market saturation and complexity.",
  "elementsJson": [
    "headline_text",
    "bullet_list",
    "other"
  ],
  "metadataConfidence": 0.95,
  "imagePath": null,
  "slideHref": "/slides/019dd923-605c-759f-b6b0-f5f0e5c24e50/9",
  "deckHref": "/decks/019dd923-605c-759f-b6b0-f5f0e5c24e50",
  "deckJsonHref": "/decks/019dd923-605c-759f-b6b0-f5f0e5c24e50.json",
  "deckAnchorHref": "/decks/019dd923-605c-759f-b6b0-f5f0e5c24e50#slide-9",
  "components": [
    {
      "bbox": {
        "h": 1,
        "w": 1,
        "x": 0,
        "y": 0
      },
      "kind": "image",
      "text": "Background collage of hundreds of marketing technology company logos",
      "attrs": null,
      "subkind": "logo-grid",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "d9f7bb13-0d68-420e-b51b-e29fcb125035",
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    },
    {
      "bbox": {
        "h": 0.5,
        "w": 0.9,
        "x": 0.06,
        "y": 0.25
      },
      "kind": "paragraph",
      "text": "New GTM models demand scale\nEfficiency will set winners apart\nMarket correction",
      "attrs": null,
      "subkind": "paragraph",
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      "toolSlug": null,
      "confidence": null,
      "componentId": "fb73e4fe-1ef8-4d8b-8a7b-fc57b78cfb29",
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    {
      "bbox": {
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        "w": 0.6,
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      },
      "kind": "title",
      "text": "Why this, why now?",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "86ec8d47-1cc5-4432-9502-d5067942c6a7",
      "frameworkName": null,
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    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [
    {
      "name": "market-saturation-visual",
      "slug": null,
      "matchId": "fcc5ff4b-1531-4d9d-9567-13971144e0c1",
      "evidence": "Use of dense logo landscape to imply market complexity and need for consolidation",
      "confidence": 0.8
    }
  ],
  "arcBeats": [
    {
      "to": 9,
      "from": 9,
      "beatId": "cdce41e9-7706-4bf0-9fb6-31961c1321ba",
      "arcName": "Problem-Agitate-Solution",
      "arcSlug": "problem-agitate-solution",
      "beatName": "Why Now",
      "beatSlug": "sequoia-pitch-why-now",
      "evidence": "The deck explains why the solution is needed now.",
      "position": 3,
      "confidence": 0.8,
      "parentBeatName": "Evidence",
      "parentBeatSlug": "evidence"
    }
  ],
  "loops": [
    {
      "to": 9,
      "from": 9,
      "name": "Why Now",
      "slug": "15-why-now",
      "bestFor": "Sales pitches, fundraising, requesting immediate budget approval",
      "matchId": "3999dd26-0b29-4a5d-9f3a-5b8691bd419b",
      "evidence": "The deck has a dedicated slide for 'Why Now'.",
      "position": 1,
      "objective": "Explain why the solution is needed now",
      "structure": "The Context (Trends) -> The Trigger Event -> The Window of Opportunity",
      "confidence": 0.8,
      "description": "Create temporal urgency by proving that the window of opportunity is opening or closing"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}