{
  "docId": "019dd923-605c-759f-b6b0-ececd731cc67",
  "docSlug": "bi-7aef93c96152ef2a",
  "documentTitle": "Read the pitch deck link-in-bio startup Hype used to raise $10 million",
  "authorId": "Pitchdecks",
  "authorName": "Hype",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.778,
  "pageNumber": 3,
  "pageCount": 13,
  "prevPage": 2,
  "nextPage": 4,
  "slideType": "pain_points",
  "function": "frame_problem",
  "density": "dense",
  "nDataPoints": 0,
  "notes": "The slide uses a 'before' framing to highlight the limitations of existing incumbent tools (represented by logos) which are described as website-centric, desktop-first, and single-purpose.",
  "elementsJson": [
    "paragraph",
    "logo_grid",
    "icon_grid"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-605c-759f-b6b0-ececd731cc67/3",
  "deckHref": "/decks/019dd923-605c-759f-b6b0-ececd731cc67",
  "deckJsonHref": "/decks/019dd923-605c-759f-b6b0-ececd731cc67.json",
  "deckAnchorHref": "/decks/019dd923-605c-759f-b6b0-ececd731cc67#slide-3",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "But creators have limited time to manage business tools, and today’s solutions are COMPLEX and reliant on INTEGRATIONS for completeness.",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
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      "componentId": "019dd952-bb82-714f-b32e-370f6c3d0c11",
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    {
      "bbox": {
        "h": 0.9,
        "w": 0.9,
        "x": 0.05,
        "y": 0.05
      },
      "kind": "image",
      "text": "Logos of Mailchimp, Mindbody, WordPress, Bill.com, Squarespace, Intuit, HubSpot",
      "attrs": null,
      "subkind": "logo-grid",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "59b840f0-ca19-475d-80a4-d40e19966476",
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    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.5,
        "x": 0.25,
        "y": 0.65
      },
      "kind": "list",
      "text": "WEBSITE-CENTRIC, DESKTOP-FIRST, SINGLE-PURPOSE (narrow but deep)",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
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      "componentId": "61fb7a09-c037-44cc-beb7-41c78e28a177",
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    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.5,
        "x": 0.25,
        "y": 0.3
      },
      "kind": "paragraph",
      "text": "These new small business owners still need “off-social” MARKETING and PAYMENT solutions that can organize and convert their communities into revenue.",
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      "bbox": {
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        "x": 0.25,
        "y": 0.48
      },
      "kind": "paragraph",
      "text": "But creators have limited time to manage business tools, and today’s solutions are COMPLEX and reliant on INTEGRATIONS for completeness.",
      "attrs": null,
      "subkind": "paragraph",
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      "toolSlug": null,
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  ],
  "metrics": [],
  "tools": [],
  "frameworks": [
    {
      "name": "before-after-framing",
      "slug": null,
      "matchId": "049b6f6f-77f0-4913-8f53-8badee4a3c0e",
      "evidence": "Contrasts the need for simple, integrated solutions against the complexity and fragmentation of current market incumbents.",
      "confidence": 0.9
    }
  ],
  "arcBeats": [
    {
      "to": 3,
      "from": 2,
      "beatId": "4d49924e-50c4-439d-b9c1-9dbf7561eda7",
      "arcName": "The Sequoia Pitch",
      "arcSlug": "sequoia-pitch",
      "beatName": "Problem",
      "beatSlug": "sequoia-pitch-problem",
      "evidence": "Slides 2-3 clearly outline the problem faced by small businesses",
      "position": 0,
      "confidence": 0.8,
      "parentBeatName": "Complication",
      "parentBeatSlug": "complication"
    }
  ],
  "loops": [
    {
      "to": 4,
      "from": 3,
      "name": "Cost Of Inaction",
      "slug": "27-cost-of-inaction",
      "bestFor": "Urgent budget requests, compliance, risk mitigation",
      "matchId": "ee450f7a-b5b3-4626-acc2-6df4549130e6",
      "evidence": "Slides 3-4 imply the consequences of not using Hype",
      "position": 0,
      "objective": "What happens if small businesses don't have a comprehensive solution for off-social marketing and payments?",
      "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
      "confidence": 0.7,
      "description": "Quantify what happens if the audience does nothing"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}